Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality (Unknown)
- New search for: Yang, Jing
- New search for: Kanthawala, Shaheen
- New search for: Joo, Eunsin
- New search for: Kononova, Anastasia
- New search for: Yang, Jing
- New search for: Kanthawala, Shaheen
- New search for: Joo, Eunsin
- New search for: Kononova, Anastasia
In:
Journal of Promotion Management
;
28
, 6
;
869-892
;
2022
- Article (Journal) / Electronic Resource
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Title:Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
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Contributors:Yang, Jing ( author ) / Kanthawala, Shaheen ( author ) / Joo, Eunsin ( author ) / Kononova, Anastasia ( author )
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Published in:Journal of Promotion Management ; 28, 6 ; 869-892
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Publisher:
- New search for: Routledge
-
Publication date:2022-05-13
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Size:24 pages
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ISSN:
-
DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:Unknown
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Keywords:
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Source:
Table of contents – Volume 28, Issue 6
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 687
-
Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining ApproachFerreira, Eduardo Sarmento / Loureiro, Sandra / Bilro, Ricardo Godinho / Ferro, Tiago et al. | 2022
- 702
-
Tourists’ Booking Behavior: Online Social Media PerspectivesGhaedi, Mohammadreza et al. | 2022
- 729
-
Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of SoccerLangaro, Daniela / Oliveira, Pedro / Correia Loureiro, Sandra Maria et al. | 2022
- 749
-
OCEAN Traits: Who Shares More Word of Mouth?Ali, Azmat / Ul Haq, Junaid / Hussain, Sajjad / Qadir, Alia / Bukhari, Syed Arsalan Haider et al. | 2022
- 774
-
How Do Narrative Structure and Format Influence a 360 Degree Video Ad?Wang, Ruoxu / Huang, Yan et al. | 2022
- 795
-
Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase BehaviorFakhreddin, Farbod / Foroudi, Pantea et al. | 2022
- 826
-
Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of FacebookGarner, Benjamin et al. | 2022
- 843
-
Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the AdHoeken, Hans / den Ouden, Hanny et al. | 2022
- 869
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Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App QualityYang, Jing / Kanthawala, Shaheen / Joo, Eunsin / Kononova, Anastasia et al. | 2022