Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education (English)
- New search for: McAlister, Anna R.
- New search for: Alhabash, Saleem
- New search for: Yang, Jing
- New search for: McAlister, Anna R.
- New search for: Alhabash, Saleem
- New search for: Yang, Jing
In:
Journal of Marketing Communications
;
30
, 2
;
166-187
;
2024
- Article (Journal) / Electronic Resource
-
Title:Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education
-
Contributors:
-
Published in:Journal of Marketing Communications ; 30, 2 ; 166-187
-
Publisher:
- New search for: Routledge
-
Publication date:2024-02-17
-
Size:22 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 30, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 149
-
An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for researchKerr, Gayle / Lings, Ian / Kitchen, Philip J. et al. | 2024
- 152
-
A step change in marketing communication education - the next urgent steps for researchKerr, Gayle / Lings, Ian / Kitchen, Philip J. et al. | 2024
- 166
-
Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing educationMcAlister, Anna R. / Alhabash, Saleem / Yang, Jing et al. | 2024
- 188
-
The power of synergy to reinvent IMC educationKerr, Gayle / Mulhern, Frank / Viswanathan, Vijay / Kitchen, Philip / Zabkar, Vesna / Lings, Ian / Kliatchko, Jerry et al. | 2024
- 201
-
A New Framework for IMC PlanningKliatchko, Jerry / Uttamchandani, Roshan et al. | 2024
- 221
-
A “COVID bump” in communication course evaluations: Implications for future assessmentFullerton, Jami A. / Kendrick, Alice / Schoeneman, John P.Jr et al. | 2024
- 242
-
Marketing communication education in developing countries: Post-pandemic insights from India and South AfricaCooper, Holly B. / Ewing, Michael T. / Jayasinghe, Laknath / Struweg, Ilse / Wait, Marius et al. | 2024
- 265
-
Competitive advantage for life: an industry view of marketing communication educationKerr, Gayle / Lings, Ian / Terry, Leigh / Richards, Jef / Muirhead, Bruce et al. | 2024