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Over the last several seasons the boutiques and concept stores of Sao Paulo have become synonymous with style, while the Brazilian top models are the reigning queens of the international catwalks. Brazil is the world's sixth most important manufacturer in the textile-apparel sector and happens to be practically self-sufficient when it comes to cotton, producing some 1.3 million tons of this raw material and 6.6 billion items of clothing per annum. During the Nineties the Brazilian textile sector invested almost ten billion dollars in up-scaling its industrial capacity, and by 2010 this project will be completed, having benefited from a further investment of over eight billion dollars. Each year textile production in Brazil exceeds a whooping 5.5 billion meters. And what it produces displays high levels of added value, often the fruit of extensive technological research, as. for example, in the case of the Eco Nature Line of fabrics produced by Menegotti (Jaraguä do Sul, once again in the state of Santa Catarina), all made with natural yarns and subjected to the Amazon finishing treatment, based on a cream obtained from the seeds of the cupuacu tree which grows deep in the Amazon forest. Texbrasil, the strategic program for the Brazilian textile-apparel sector, was created in 2000 with the support of Apex-Brazil, the export promotion program operated under the auspices of the country's Ministry of Development, Industry and Foreign Trade, intended to help boost that nation's textile exports. Texbrasil endeavours to quality and promote the Brazilian textile-apparel sector by means of an organized offering of products. Significant growth is occurring in the area of collaborative efforts and industrial exchanges between Italy and Brazil; indeed, Brazil turns out to be Italy's most important partner along with Mexico in the LAC area (Latin America and Caribbean). In 2005 trade with Brazil amounted to almost five billion euros, demonstrating a growth rate of 9.6%. Lombardy proves to be the Italian region that conducts the highest level of trade with Brazil, a thriving business to the tune of around two billion, two hundred million euros (accounting for fully one quarter of the national total) and was up 3.3 % over the 2004 figures. Second place is held by Piedmont with seven hundred million euros (14.4 % of the Italian total, +10.6 %). Next come the Veneto with about 544 million euros (11.1 %, +4.8 %) and Puglia with 503 million euros (10.3%. +20.3 %). This is the picture that emerged from an analysis conducted by the Milan Chamber of Commerce based on last figures from 2005.
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