Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness (English)
- New search for: Huang, Yunhui
- New search for: Song, Wenjing
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- New search for: Huang, Yunhui
- New search for: Song, Wenjing
- New search for: Yang, Lu
In:
Psychology & Marketing
;
40
, 2
;
262-273
;
2023
- Article (Journal) / Electronic Resource
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Title:Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness
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Contributors:
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Published in:Psychology & Marketing ; 40, 2 ; 262-273
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Publisher:
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Publication date:2023-02-01
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Size:12 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 40, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 235
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Issue Information| 2023
- 239
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A story to sell: The influence of storytelling on consumers' purchasing behaviorJúnior, João Ricardo de Oliveira / Limongi, Ricardo / Lim, Weng Marc / Eastman, Jacqueline K. / Kumar, Satish et al. | 2023
- 262
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Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectivenessHuang, Yunhui / Song, Wenjing / Yang, Lu et al. | 2023
- 274
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Brand placements in video games: How local in‐game experiences influence brand attitudesIngendahl, Moritz / Vogel, Tobias / Maedche, Alexander / Wänke, Michaela et al. | 2023
- 288
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Circular or angular? How nostalgia affects product shape preferenceGong, Xiushuang / Zhang, Honghong / Zhang, Xiadan / Wang, Yan et al. | 2023
- 300
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Connecting nature with luxury serviceShin, Minjung / Lee, Rachel Hyunkyung / Min, Jihye Ellie / Legendre, Tiffany S. et al. | 2023
- 317
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Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sadZhang, Yu / Hui, Michael K. / Du, Jiangang et al. | 2023
- 328
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Effects of voice assistant recommendations on consumer behaviorFlavián, Carlos / Akdim, Khaoula / Casaló, Luis V. et al. | 2023
- 347
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Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beautyFilieri, Raffaele / Acikgoz, Fulya / Li, Chunyu / Alguezaui, Salma et al. | 2023
- 365
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Is it risky to subscribe? Perceived control and subscription choiceRoy, Arani / Ortiz, Maria et al. | 2023
- 373
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Key Factors that Influence Consumer Preferences for Natural‐Hyped ProductsVelasco, Franklin / Cardenas, Marcelo / Cardenas, Juan J. / Martin, Silvia L. et al. | 2023
- 391
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Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationshipIveson, Abbie / Hultman, Magnus / Davvetas, Vasileios / Oghazi, Pejvak et al. | 2023
- 408
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Marketing in an identity‐threatened world: Consumer coping strategies and indulgent consumptionNikolova, Hristina et al. | 2023