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An Exploratory Study on the Effectiveness of Online Digital Music Sampling
British Library Conference Proceedings | 2007| -
Toward a Framework for Evaluating Advertising Standardization in Emerging Consumer Markets: Television Commercials in Sub-Saharan Africa
British Library Conference Proceedings | 2007| -
A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry
British Library Conference Proceedings | 2007| -
Explaining Consumer Ratings in Online Recommender Systems
British Library Conference Proceedings | 2007| -
Linking Customer Perceived Value and Web Sites Communication: A Case Study in Business-to-Business Relationships
British Library Conference Proceedings | 2007| -
Effectiveness of Sponsorship Communications: A Conceptual Framework Predicting Explicit and Implicit Memory
British Library Conference Proceedings | 2007| -
Beyond Market Orientation as a Cybernetic System: A Market Knowledge Diffusion Perspective
British Library Conference Proceedings | 2007| -
Shaping the Functional Significance of Loyalty Rewards and Its Effect on Self-Determined Customer Motivation
British Library Conference Proceedings | 2007| -
What Am I Drinking? An Exploration of the Effects of Serving Facts Information on Alcoholic Beverage Containers
British Library Conference Proceedings | 2007| -
Music and Time Perception: When Does a Song Make It Seem Long?
British Library Conference Proceedings | 2007| -
The Effect of Buyer's Sex, Risk-Proneness, and Time Remaining in an Internet Auction on the Decision to Buy-It-Now or Bid
British Library Conference Proceedings | 2007| -
Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions
British Library Conference Proceedings | 2007| -
Global Account Management Practices: Drivers and Outcomes
British Library Conference Proceedings | 2007| -
Increasing the U.S. Retirement Savings Rate: The Influence of Individual Traits, Self Theory, and Perceptual Biases
British Library Conference Proceedings | 2007| -
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics
British Library Conference Proceedings | 2007| -
Creativity and Innovation: Intersections and Synergies Between Firms and Consumers
British Library Conference Proceedings | 2007| -
That Price Is Low! An Attributional Approach to Consumer Responses to Price Discounts
British Library Conference Proceedings | 2007| -
The Effect of Different Inputs to Factor Analysis: An Example Using Service Quality in U.K. Branch Banking
British Library Conference Proceedings | 2007|
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