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Consumers’ Brand Identity Complexity: Conceptualization and Initial Evidence
Free accessSpringer Verlag | 2017| -
Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers’ Formation of Trait Inferences
Free accessSpringer Verlag | 2017| -
Gossamer Roadmap Technology Reference Study for a Multiple NEO Rendezvous Mission
Springer Verlag | 2014| -
Gossamer Roadmap Technology Reference Study for a Sub-L1 Space Weather Mission
Springer Verlag | 2014| -
LABORINTH — Ein einheitliches Kommunikationskonzept für PDV—Bus, BITBUS und IEC—Bus
Springer Verlag | 1988|
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