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On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
Online Contents | 2012| -
Analyzing online reviews in hospitality: data-driven opportunities for predicting the sharing of negative emotional content
Taylor & Francis Verlag | 2019| -
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
Free accessSpringer Verlag | 2022| -
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
Free accessOnline Contents | 2021| -
Investor’s Intrinsic Motives and the Valence of Word-of-Mouth in Sequential Decision-Making
Taylor & Francis Verlag | 2021| -
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality
Free accessEmerald Group Publishing | 2022| -
Luxury and Sustainability: An Experimental Investigation Concerning the Diamond Industry
Springer Verlag | 2021|
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