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Marktabgrenzung : Konzeption und Problematik von Ansätzen und Methoden zur Abgrenzung und Strukturierung von Märkten unter besonderer Berücksichtigung von marketingtheoretischen Verfahren
GWLB - Gottfried Wilhelm Leibniz Bibliothek | 2019| -
Abhandlungen - Die Wirkung irrelevanter Attribute in der Markenkommunikation.
Online Contents | 2007| -
Utility-based design of mobile ticketing applications &51; a conjoint-analytical approach
Online Contents | 2007| -
Customer-based corporate valuation
Integrating the concepts of customer equity and shareholder valueEmerald Group Publishing | 2005| -
Kaufverhaltensrelevante Effekte einer Vertrauenintermediation im elektronischen Handel
Online Contents | 2005| -
Einkaufsstaettenvertrauen: ein Erfolg versprechendes Konzept fuer Discounter
Online Contents | 2005| -
Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany
Springer Verlag | 2015| -
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Online Contents | 2004| -
Entscheidungskriterien werbetreibender Unternehmen beim Einsatz von Online-Marketing
Online Contents | 2004|
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