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Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Online Contents | 2004|Contributors: Mäder, Ralf -
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Online Contents | 2008|Contributors: Mäder, Ralf -
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Online Contents | 2008|Contributors: Mäder, Ralf -
Abhandlungen - Determinanten der Wirkung von Online-Markenkommunikation.
Online Contents | 2003|Contributors: Mäder, Ralf -
Abhandlungen - Die Wirkung von Avataren im elektronischen Handel. Eine experimentelle Untersuchung unter besonderer Berücksichtigung des Vertrauenskonstrukts.
Online Contents | 2005|Contributors: Mäder, Ralf
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