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Social Networks, Personalized Advertising, and Privacy Controls
Free accessDSpace@MIT | 2014|Publisher: American Marketing Association -
When Does Retargeting Work? Information Specificity in Online Advertising
Free accessDSpace@MIT | 2013|Publisher: American Marketing Association -
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
Free accessDSpace@MIT | 2014|Publisher: American Marketing Association -
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
Free accessDSpace@MIT | 2013|Publisher: American Marketing Association -
Advertising Bans and the Substitutability of Online and Offline Advertising
Free accessDSpace@MIT | 2011|Publisher: American Marketing Association -
Securities trading of concepts (STOC)
Free accessDSpace@MIT | 2012|Publisher: American Marketing Association -
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Free accessDSpace@MIT | 2010|Publisher: American Marketing Association -
Paying with money or effort: Pricing when customers anticipate hassle
Free accessDSpace@MIT | 2012|Publisher: American Marketing Association -
HOW GAMIFICATION IN VIRTUAL REALITY AFFECTS BRAND COOLNESS AND MARKETING OUTCOMES
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
CONNECTING RETAIL EDUCATION TO RETAIL PRACTICE: HOW INNOVATIVE TEACHING FORMATS INFLUENCE STUDENTS' AND EMPLOYEES' TRANSFORMATIVE LEARNING
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Predicting Publication Productivity in Top Marketing Journals: Motivation, Capabilities, Resources, Strategy, and Disposition
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Local Embeddedness: How Brands Become Part of the Local Community
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Understanding Venture Creation in Retailing through Anchor Events
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Preference for Perfection: Cracked Screens Increase Persuasion
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Responsibility beyond the point of sale — How product stewardship helps companies to reduce Scope 3 emissions
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Salesperson Knowledge Sourcing from Internal Business Teams
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Paradoxcial Sharing: Conceptualization, scale development, and validation
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Mixed Couples, Mixed Attitudes: How Interracial Relationship Representation Influences Brand Outcomes
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Higher ED SIG | Marketing to evolving consumers: The good, the bad and the ugly
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
A NEW WAY OF WINNING CUSTOMERS ON SOCIAL MEDIA: AN EXAMINATION OF STORYTELLING FACTORS OF BRANDS' INSTAGRAM AND TIKTOK SHORT VIDEOS
British Library Conference Proceedings | 2023|Publisher: American Marketing Association
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