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Using customer lifetime value to plan optimal promotions
Taylor & Francis Verlag | 2014|Keywords: customer lifetime value -
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Elsevier | 2014|Keywords: Customer lifetime value -
An improved customer lifetime value model based on Markov chain
Wiley | 2015|Keywords: customer lifetime value -
Predicting effective customer lifetime: an application of survival analysis for telecommunication industry
Taylor & Francis Verlag | 2020|Keywords: Customer lifetime value -
Customer segmentation and strategy development based on customer lifetime value: A case study
Elsevier | 2005|Keywords: Customer lifetime value -
A methodology for classification and validation of customer datasets
Emerald Group Publishing | 2020|Keywords: Customer lifetime value -
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Elsevier | 2016|Keywords: Customer lifetime value -
An improved customer lifetime value model based on Markov chain
Online Contents | 2015|Keywords: customer lifetime value -
FORECASTING CUSTOMER FUTURE BEHAVIOR IN RETAIL BUSINESS USING MACHINE LEARNING MODELS
Free accessDOAJ | 2022|Keywords: churn, marketing, customer lifetime value -
A novel cost-sensitive framework for customer churn predictive modeling
Free accessBASE | 2015|Keywords: Customer lifetime value -
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer
Elsevier | 2007|Keywords: Customer lifetime value -
Dynamics of customer segments: A predictor of customer lifetime value
Elsevier | 2021|Keywords: Customer lifetime value -
A modified Pareto/NBD approach for predicting customer lifetime value
Elsevier | 2007|Keywords: Customer lifetime value -
Comparing Customer Segmentation With CLV Using Data Mining and Statistics: A Case Study
Free accessDOAJ | 2021|Keywords: Customer Lifetime Value -
Improving referral management by quantifying market mavens’ word of mouth value
Elsevier | 2011|Keywords: Customer lifetime value -
Cognitive analytics management of the customer lifetime value: an artificial neural network approach
Emerald Group Publishing | 2021|Keywords: Customer lifetime value -
Reliability of Poisson censored δ-shock model*
Taylor & Francis Verlag | 2023|Keywords: customer lifetime value -
A big data analytics model for customer churn prediction in the retiree segment
Elsevier | 2018|Keywords: Customer lifetime value -
Comparing Customer Segmentation With CLV Using Data Mining and Statistics: A Case Study
Free accessDOAJ | 2021|Keywords: Customer Lifetime Value
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