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Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/Intention
Springer Verlag | 2014| -
Testing the Reliability and Validity of Belk’S and Richins’ Materialism Scales
Springer Verlag | 2014| -
The Impact of Retailer Use of Point-Of-Purchase Advertising on Sales of Instant-Game Lottery Tickets
Springer Verlag | 2014| -
Educating Teachers to Integrate Computers into the K-12 Classroom: a Marketing Education Perspective
Springer Verlag | 2014|
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