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101–120 of 49,701 hits
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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits
Direct and indirect effectsEmerald Group Publishing | 2011| -
Customer service experiences
Developing and applying a sequentialincident laddering techniqueEmerald Group Publishing | 2013| -
Investigating the impact of e-business applications on supply chain collaboration in the German automotive industry
Emerald Group Publishing | 2013| -
Longitudinal study of digital marketing strategies targeting Millennials
Emerald Group Publishing | 2012| -
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Emerald Group Publishing | 2013| -
Stakeholder pressure and environmental proactivity
Moderating effect of competitive advantage expectationsEmerald Group Publishing | 2012| -
Rapid manufacturing in the spare parts supply chain
Alternative approaches to capacity deploymentEmerald Group Publishing | 2010| -
Examining the antecedents of positive employee brand-related attitudes and behaviours
Emerald Group Publishing | 2012| -
Customer relationship management capabilities
Measurement, antecedents and consequencesEmerald Group Publishing | 2012| -
Complementarity and lean manufacturing bundles: an empirical analysis
Emerald Group Publishing | 2011| -
Cross-functional integration and performance: what are the real benefits?
Emerald Group Publishing | 2012| -
Strategic corporate brand alignment
Perspectives from identity based views of corporate brandsEmerald Group Publishing | 2012| -
Dual nature of cause-brand fit
Influence on corporate social responsibility consumer perceptionEmerald Group Publishing | 2012|
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