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Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model
Taylor & Francis Verlag | 2021| -
When positive reviews on social networking sites backfire: The role of social comparison and malicious envy
Taylor & Francis Verlag | 2021| -
Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
Taylor & Francis Verlag | 2019| -
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
Emerald Group Publishing | 2022| -
Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism
Taylor & Francis Verlag | 2023|
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