Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness (English)
- New search for: Yang, Morgan X.
- New search for: Chan, Haksin
- New search for: Yu, Irina Y.
- New search for: Fock, Henry
- New search for: Yang, Morgan X.
- New search for: Chan, Haksin
- New search for: Yu, Irina Y.
- New search for: Fock, Henry
In:
Journal of Global Marketing
;
32
, 4
;
255-268
;
2019
- Article (Journal) / Electronic Resource
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Title:Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
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Contributors:Yang, Morgan X. ( author ) / Chan, Haksin ( author ) / Yu, Irina Y. ( author ) / Fock, Henry ( author )
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Published in:Journal of Global Marketing ; 32, 4 ; 255-268
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Publisher:
- New search for: Routledge
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Publication date:2019-08-08
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Size:14 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 32, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 217
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New Perspectives in International Consumer Behavior ResearchManrai, Ajay K. et al. | 2019
- 219
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Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about AdvertisingCzarnecka, Barbara / Schivinski, Bruno et al. | 2019
- 239
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Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online ConsumersAnastasiadou, Eleni / Lindh, Cecilia / Vasse, Thibault et al. | 2019
- 255
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Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program EffectivenessYang, Morgan X. / Chan, Haksin / Yu, Irina Y. / Fock, Henry et al. | 2019
- 269
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Gender, E-Banking, and Customer RetentionMahmoud, Mahmoud Abdulai et al. | 2019
- 288
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Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic MarketsAl-hajla, Ali Homaid / Nguyen, Bang / Melewar, T C / Jayawardhena, Chanaka / Ghazali, Ezlika / Mutum, Dilip S. et al. | 2019