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COVER STORY: CHILDREN'S TV MARKET Kids stuff - The proliferation of kids network in the European pay.TV market, has raised concerns about market saturation and also placed a question mark on the future of children's programming on European analogue terrestrial networks, which have traditionally commanded the lion's share of the under-15's audience. With the arrival of digital TV, and the need to fill revenue-generating bandwidth, competition will undoubtedly intensify. With many parents concerned about the level of violence on children's TV, some channels are re-posihoning themselves, dropping action-orientated kid's TV in favour of classic vintage children's programming.
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