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MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
British Library Online Contents | 2006| -
Consumer Complaint Behavior: Do "Other Customers" Make a Difference?
British Library Conference Proceedings | 2004| -
Examining the Mediating Relationship of "Play" on Ritual Enduring Involvement
British Library Conference Proceedings | 2004| -
Just for Fun: A History of Mentality based Analysis of Hedonic and Experiential Consumption
British Library Conference Proceedings | 2004| -
Pyrrhic Victories in Consumer Choice: How the Rejection of Inferior Alternatives Weakens the Prevailing Option
British Library Conference Proceedings | 2004| -
Do Old Habits Die Hard? The Impact of Time on Consumer Responses to Pricing Information in a New Currency Denomination
British Library Conference Proceedings | 2004| -
Exemplars of Beliefs? Implications of Representational Differences on Brand Evaluations across Cultures
British Library Conference Proceedings | 2004| -
Living in Another World: The Role of Narrative Imagination in the Production of Fantasy Enclaves
British Library Conference Proceedings | 2004|
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