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Ethically Concerned, yet Unethically Behaved: Towards an Updated Understanding of Consumers' (Un)ethical Decision Making
British Library Conference Proceedings | 2006| -
Does Knowledge of the Marketplace Really Help Consumers? The Case for (or against) Persuasion Knowledge
British Library Conference Proceedings | 2006| -
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
British Library Conference Proceedings | 2006| -
Excessive Buying: Conceptual Typology and Scale Development
British Library Conference Proceedings | 2006| -
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
British Library Conference Proceedings | 2006| -
Consumers' Internet and Internet Consumers: Exploring Internet-Based Electronic Decision Aids
British Library Conference Proceedings | 2006| -
Toward Developing Conceptual Foundations of Internet Brand Community
British Library Conference Proceedings | 2006| -
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
British Library Conference Proceedings | 2006| -
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
British Library Conference Proceedings | 2006| -
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
British Library Conference Proceedings | 2006| -
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
British Library Conference Proceedings | 2006| -
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
British Library Conference Proceedings | 2006| -
The Gospel of Prosperity: Charismatic Churches in Ghana
British Library Conference Proceedings | 2006| -
Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers
British Library Conference Proceedings | 2006| -
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
British Library Conference Proceedings | 2006| -
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
British Library Conference Proceedings | 2006| -
Bilingual Processing of Advertising from a Psycholinguistic Perspective: The Link Between Attributes Remembered and Attributes Preferred
British Library Conference Proceedings | 2006| -
Consumer Watchdogs on the Internet - Protecting Consumers Against Counterfeiting
British Library Conference Proceedings | 2006|
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