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Learning and Knowledge-building in Open-source Communities: A Social-experiential Approach
British Library Online Contents | 2006| -
Customer Integration in New Product Development - The QLL (``cool'') - Framework (paper.pdf)
British Library Conference Proceedings | 2005| -
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
British Library Online Contents | 2008| -
Who Is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism
British Library Conference Proceedings | 2007| -
Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
British Library Online Contents | 1998| -
Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
British Library Conference Proceedings | 2012| -
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
British Library Conference Proceedings | 2006| -
Creative Cyborgs: How Consumers Use the Internet for Self-realization
British Library Conference Proceedings | 2005| -
Understanding Consumers' Collective Action on the Internet - A Definition and Discussion of Relevant Concepts for Research
British Library Conference Proceedings | 2003| -
Passionate Devotees or Knowledgeable Brand Experts: Who Drives Evangelism?
British Library Conference Proceedings | 2009| -
`All in Good Time': Narratives of Luxury Experience in Transition to Motherhood
British Library Conference Proceedings | 2013| -
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
British Library Conference Proceedings | 2012| -
Driven by Devotion-How Consumers Interact with their Objects of Devotion
British Library Conference Proceedings | 2008| -
``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
British Library Conference Proceedings | 2012| -
What Characterizes `Truly' Loyal Online Shoppers? Modeling the Influence of Variety Seeking, Satisfaction, Trust and Involvement on Online-Store Commitment
British Library Conference Proceedings | 2003| -
"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
British Library Conference Proceedings | 2007| -
``Bye Bye Love''-Why Devoted Consumers Break Up With Their Brands
British Library Conference Proceedings | 2009| -
The Reduction of Working Time as an Internal Marketing Problem
British Library Conference Proceedings | 1992|
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