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TIB reading rooms collection
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How to Improve Perceived Service Quality by Increasing Customer Participation
Springer Verlag | 2014| -
Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable
Springer Verlag | 2015| -
Strategic and Organizational Responses of Mexican Managers to Environmental Uncertainty
Springer Verlag | 2015| -
The Influence of Sponsorship on Product Recall and Image among Sport Spectators
Springer Verlag | 2015| -
How Appealing are sales careers?: A Comparison of African-American and Caucasian Student Perceptions
Springer Verlag | 2015| -
Individualist vs. Collectivist Cultures: Shopping for Prestige in Australia
Springer Verlag | 2015| -
Empirical Investigation on the Determinants of Marketing Sarawak’s Heritage as Tourists Destination
Springer Verlag | 2015| -
A Test of Four Service Quality Measurement Scales: The Case of the Australian Advertising Industry
Springer Verlag | 2015|
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Common Union Catalogue (GVK)
Freely accessible part of the collaborative K10plus catalogue with materials relevant for interlibrary loan and direct delivery services.