Year of publication
Source
Type of material
Language
Synonyms were used for: Word • Word of mouth • marketing • mouth
Search without synonyms: keywords:(Word of mouth marketing)
Used synonyms:
- wort
Used synonyms:
- empfehlungsmarketing
- mund zu mund werbung
- mundwerbung
Used synonyms:
- absatzplanung
- absatzpolitik
- absatzwirtschaft
- konsumgutermarketing
- marketingpolitik
- marketingtheorie
- marktarbeit
- verbrauchsgutermarketing
- verkaufsplanung
- vermarktung
Used synonyms:
- cavum oris proprius
- mund
- mundhohle
-
Konsumentenverhalten im digitalen Kontext : Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken
TIBKAT | 2022|Keywords: Internet marketing., Online-Marketing, Mund-zu-Mund-Werbung -
eWOM credibility on social networking sites: A framework
Taylor & Francis Verlag | 2017|Keywords: word of mouth, social media marketing, word of mouth credibility, word of mouth marketing -
WOM and social media: Presaging future directions for research and practice
Taylor & Francis Verlag | 2014|Keywords: word of mouth, word-of-mouth marketing, online word of mouth, connected marketing -
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
Taylor & Francis Verlag | 2014|Keywords: word-of-mouth, word-of-mouth marketing -
Creating a stir: the role of word of mouth in reputation management in the context of festivals
Taylor & Francis Verlag | 2016|Keywords: word of mouth (WOM), word of mouth marketing (WOMM) -
Can reviewer reputation and webcare content affect perceived fairness?
Emerald Group Publishing | 2019|Keywords: Word-of-mouth marketing -
Firm-Created Word-of-Mouth Recommendation: Is it also worthwhile?
Free accessDOAJ | 2015|Keywords: word, of, mouth marketing program, mouth recommendation -
Decoding service brand image through user-generated images
Emerald Group Publishing | 2020|Keywords: Electronic word of mouth, Marketing decision-making, Word of mouth -
Trust in online recommendations: an evolutionary psychology perspective
Taylor & Francis Verlag | 2018|Keywords: word-of-mouth, Internet marketing -
What makes online content viral?
Emerald Group Publishing | 2012|Keywords: Viral marketing, Word of mouth -
Word-of-mouth
The use of source expertise in the evaluation of familiar and unfamiliar brandsEmerald Group Publishing | 2014|Keywords: Word of mouth marketing -
Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites
Taylor & Francis Verlag | 2020|Keywords: international marketing, cross-country marketing, word of mouth -
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
Emerald Group Publishing | 2018|Keywords: Word of mouth, Marketing -
The characteristics and business impact of children’s electronic word of mouth in marketing communications
Taylor & Francis Verlag | 2019|Keywords: children’s marketing, electronic word-of-mouth, marketing communications -
Word of mouth: understanding and managing referral marketing
National licenceTaylor & Francis Verlag | 1998|Keywords: Referral Marketing, Relationship Marketing, Word Of Mouth -
Self-Enhancement as a Motivation for Sharing Online Advertising
Taylor & Francis Verlag | 2012|Keywords: Viral marketing, electronic word of mouth -
Influence of customer experience on loyalty and word-of-mouth in hospitality operations
Taylor & Francis Verlag | 2014|Keywords: word-of-mouth, experiential marketing -
The effects of marketing communication on the tourist's hotel reservation process
Taylor & Francis Verlag | 2012|Keywords: word-of-mouth, marketing communication media -
Developing a scale for the perceived social benefits of sharing
Emerald Group Publishing | 2017|Keywords: Online word-of-mouth, Viral marketing -
Community Connections: Advocating for Libraries through Effective Brand Advocacy
Taylor & Francis Verlag | 2020|Keywords: word of mouth, marketing
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