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How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies
Springer Verlag | 2015| -
The Information Sources of College Students: A Uses and Gratifications Perspective
Springer Verlag | 2015| -
Organisational Size and the Implementation of Relationship Marketing in the Retail Context
Springer Verlag | 2015| -
An Empirical Assessment of Two Univariate Screening Measures in Cluster Analysis
Springer Verlag | 2015| -
Green Environmental Marketing: An Exploratory Investigation of Business Organizations in Australia
Springer Verlag | 2015| -
Create a Visual Distinctness Web Page to Effect on-line Advertising Effectiveness
Springer Verlag | 2015| -
Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes
Springer Verlag | 2015| -
Consumer Evaluations of Brand Extensions Positioned by Attribute Information
Springer Verlag | 2015|
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