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A picture is worth a thousand words: Translating product reviews into a product positioning map
British Library Online Contents | 2017| -
Corporate social responsibility and product quality: Complements or substitutes?
British Library Online Contents | 2017| -
An experience-utility explanation of the preference for larger assortments
British Library Online Contents | 2017| -
A matter of perspective: Design newness and its performance effects
British Library Online Contents | 2017| -
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context
British Library Online Contents | 2017| -
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
British Library Online Contents | 2019| -
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceGWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.1984 - -
May the force drag your dynamic logo: The brand work-energy effect
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018| -
Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand
British Library Online Contents | 2018| -
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
British Library Online Contents | 2018| -
Providing health checks as incentives to retain blood donors — Evidence from two field experiments
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018|
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