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Proactiveness and Innovativeness in Service Firms: Too Much of a Good Thing?
British Library Conference Proceedings | 2014| -
Positive Earnings Surprises: Financial Analysts, Perceived Quality, and the Moderating Effect of Visibility
British Library Conference Proceedings | 2014| -
The Effect of Product-Harm Crisis Situations on Firms' Spokesperson Strategies: Evidences from the Emerging Economies of China Market
British Library Conference Proceedings | 2014| -
Launching Reverse-Innovated Product from Emerging Markets to Developed Markets: A Theoretical Framework for MNC's Decisions
British Library Conference Proceedings | 2014| -
Reciprocity Between Buyer Cost-Sharing and Supplier Willingness to Invest in Technology
British Library Conference Proceedings | 2014| -
Producing Tacit Knowledge Through Relationship Learning: A Resource Advantage Approach
British Library Conference Proceedings | 2014| -
Co-Creating Fun: Improving Consumer Well-Being Through Teamwork and Enjoyment
British Library Conference Proceedings | 2014| -
Society or the Environment? How Tangibility Affects Consumer Perceptions of Firm Sustainability Practices
British Library Conference Proceedings | 2014| -
The Effects of Featured Advertising and Package Labeling on Cause-Related Marketing Product Success
British Library Conference Proceedings | 2014| -
Reducing Ambivalence Toward Salespeople: An Investigation of Double-Sided Persuasion Tactics
British Library Conference Proceedings | 2014| -
Do Product-Harm Crises Wound Customers? The Impact of Recalls on Customer Satisfaction and Customer Nervousness
British Library Conference Proceedings | 2014| -
Failure Severity Re-Examined: The Moderation of Procedural Justice and Mediation of Satisfaction
British Library Conference Proceedings | 2014| -
Enhancing Customer Perceived Value Measurement: A Multi-Dimensional Index for Television Consumption
British Library Conference Proceedings | 2014| -
The Effect of the Size of Inertia Segment and Budget Allocation on Market Share Growth and Customer Equity
British Library Conference Proceedings | 2014| -
Toward an Evaluation of Marketing Investments: Linking Reputation to Firm Value
British Library Conference Proceedings | 2014| -
Attitude, Intention, and Behavior Towards Electronic Piracy: Insights from Literature
British Library Conference Proceedings | 2014| -
Optimal Timing for Posting a Direct Price Under Channel Conflict
British Library Conference Proceedings | 2014|
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