The Consumer Rules? The Rhetoric and 'Reality' of Marketing in Financial Services (English)
- New search for: Knights, D.
- New search for: Morgan, G.
- New search for: Sturdy, A.
- New search for: Warwick Business School
- New search for: Knights, D.
- New search for: Morgan, G.
- New search for: Sturdy, A.
- New search for: Brownlie, D.
- New search for: Warwick Business School
In:
Rethinking marketing: new perspectives on the discipline and profession
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50-70
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1993
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ISBN:
- Conference paper / Print
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Title:The Consumer Rules? The Rhetoric and 'Reality' of Marketing in Financial Services
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Contributors:Knights, D. ( author ) / Morgan, G. ( author ) / Sturdy, A. ( author ) / Brownlie, D. / Warwick Business School
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Conference:Symposium, Rethinking marketing: new perspectives on the discipline and profession ; 1993 ; Warwick
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Published in:
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Publisher:
- New search for: Warwick Business School
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Place of publication:Coventry
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Publication date:1993-01-01
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Size:21 pages
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Remarks:See also 3829.731 vol 26 no 3 1994 for selected papers
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Postmodernism... The End of MarketingBrown, S. / Warwick Business School et al. | 1993
- 1
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Markets and Souls: Rethinking Organisational LifeDu Gay, P. / Warwick Business School et al. | 1993
- 2
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Postmodern Marketing: Concept or Culture?Firat, A. F. / Warwick Business School et al. | 1993
- 3
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Comparative Factors in Relations between Firms in a Production Filiere: an Integrated Marketing ApproachEvangelista, P. / Passaro, R. / Warwick Business School et al. | 1993
- 12
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Beyond Marketing: From Marketing to Societing?Cova, B. / Warwick Business School et al. | 1993
- 24
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Research, Rhetoric and Reality: Marketing's TrifidDibb, S. / Stern, P. / Warwick Business School et al. | 1993
- 36
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Hunt v Anderson: Round 16Kavanagh, D. / Warwick Business School et al. | 1993
- 50
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The Consumer Rules? The Rhetoric and 'Reality' of Marketing in Financial ServicesKnights, D. / Morgan, G. / Sturdy, A. / Warwick Business School et al. | 1993
- 71
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Marketing's Ascendancy and Transcendance: Is this what it takes for Business to Succeed?Wong, V. / Warwick Business School et al. | 1993
- 86
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Marketing Planning: Rethinking the CoreDoyle, P. / Warwick Business School et al. | 1993
- 91
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Theoretical Constraints on Marketing Practice: Challenging OrthodoxyEgan, C. / Warwick Business School et al. | 1993
- 114
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Marketing - in Chaos or Transition?Thomas, M. J. / Warwick Business School et al. | 1993
- 124
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Marketing and the New Public Sector ManagementWalsh, K. / Warwick Business School et al. | 1993
- 134
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Marketing and the Meaning of Postmodern Consumer CultureElliott, R. / Warwick Business School et al. | 1993
- 143
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Consumer Behaviour as an Evolutionary ProcessFoxall, G. / Warwick Business School et al. | 1993
- 156
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Gender, Time and Financial Services ConsumptionKnights, D. / Odih, P. / Lewis, B. / Warwick Business School et al. | 1993
- 166
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Marketing as Image Management - a Postmodern Reformulation of the Marketing ConceptTornroos, J.-A. / Ranta, T. / Warwick Business School et al. | 1993
- 176
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The Process of Interprofessional Competition: A Finnish CaseEriksson, P. / Warwick Business School et al. | 1993
- 185
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The Anatomy of Marketing Jobs: Perspectives Drawn from Recruitment AdvertisementsMathews, B. / Redman, T. / Warwick Business School et al. | 1993
- 197
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Marketing as a Profession: Some Problems of Definition and MeasurementSimcock, P. / Warwick Business School et al. | 1993
- 207
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Paradoxes of Marketing: Some Critical ReflectionsWillmott, H. / Warwick Business School et al. | 1993
- 222
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Relationship Marketing: Towards a New ParadigmClark, M. / Peck, H. / Payne, A. / Chrisopher, M. / Warwick Business School et al. | 1993
- 238
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Market Exchange, Time and Industrial NetworksEaston, G. / Araujo, L. / Warwick Business School et al. | 1993
- 248
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Marketing According to Textbooks: Six ObjectionsGummesson, E. / Warwick Business School et al. | 1993
- 259
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Marketing: the Split SubjectDesmond, J. / Warwick Business School et al. | 1993
- 270
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Morality and the Market-Place: An Everyday Story of Consumer EthicsGrafton-Small, R. / Warwick Business School et al. | 1993
- 279
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From Marketing Theory of Marketing Anti-Theory: Implications of Ethical Critique Within the (Post)Modern ExperienceHetrick, W. P. / Lozada, H. R. / Warwick Business School et al. | 1993
- 291
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The Scope for Ethics in Marketing ManagementMoses, K. / Hamilton, R. / Warwick Business School et al. | 1993