Willing to Pay for a Better Brand: Consumer Responses to CSR Performance Scores (English)
- New search for: Cook, L.A.
- New search for: Smith, R.J.
- New search for: Jin, Y.
- New search for: American Marketing Association
- New search for: Cook, L.A.
- New search for: Smith, R.J.
- New search for: Jin, Y.
- New search for: Arnold, T.J.
- New search for: Scheer, L.K.
- New search for: American Marketing Association
In:
American Marketing Association
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262-263
;
2012
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ISBN:
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ISSN:
- Conference paper / Print
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Title:Willing to Pay for a Better Brand: Consumer Responses to CSR Performance Scores
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Contributors:Cook, L.A. ( author ) / Smith, R.J. ( author ) / Jin, Y. ( author ) / Arnold, T.J. / Scheer, L.K. / American Marketing Association
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Conference:Summer educators conference, American Marketing Association ; 2012 ; Chicago, IL
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Published in:American Marketing Association ; 262-263AMA EDUCATORS PROCEEDINGS ; 23 ; 262-263
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Publisher:
- New search for: Curran Associates, Inc.
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Place of publication:Red Hook, N.Y.
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Publication date:2012-01-01
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Size:2 pages
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Remarks:Includes bibliographical references and index
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ISBN:
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ISSN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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The Application of Structural Equations to the Attributes in Discrete Choice ModelsRungie, C.M. / American Marketing Association et al. | 2012
- 10
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Anchoring in Choice Experiments: Influence of the Experimental Design on Willingness-to-PayEggers, F. / Volckner, F. / American Marketing Association et al. | 2012
- 12
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The Dynamics Underlying Performance Signaling: Insights from the Professional Sports MarketHattula, S. / Wetzel, H.A. / Hammerschmidt, M. / Bauer, H.H. / American Marketing Association et al. | 2012
- 14
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Effects of Store Manager Climate Upon FLE Commitment, Customer Loyalty, and Store Financial PerformanceDeitz, G.D. / Hansen, J.D. / DeCarlo, T.E. / Babakus, E. / Preacher, K.J. / American Marketing Association et al. | 2012
- 16
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Do Group-Buying Deals Induce More Coupon Regret?Luo, X. / Song, Y. / Fan, P. / American Marketing Association et al. | 2012
- 17
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Distribution of Changes in Consumer Purchasing BehaviorTrinh, G. / Rungie, C. / Wright, M. / Driesener, C. / Dawes, J. / American Marketing Association et al. | 2012
- 19
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Are Suppliers Inaccurate in Judging Their Price Fairness in Buyer-Seller Relationships?Homburg, C. / Allmann, J. / Totzek, D. / American Marketing Association et al. | 2012
- 21
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Gratitude Versus Entitlement: An Antagonistic Process Model of the Profitability Impact of Customer PrioritizationWetzel, H.A. / Hammerschmidt, M. / Zablah, A.R. / American Marketing Association et al. | 2012
- 23
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Do Seller Perceptions of Fairness Lead to Sales Growth? A Latent Growth Curve AnalysisZaefarian, G. / Tavani, Z.N. / Henneberg, S.C. / Naude, P. / American Marketing Association et al. | 2012
- 25
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Reciprocity in Interfirm Relationships: A Review and ExtensionHoppner, J.J. / Griffith, D.A. / American Marketing Association et al. | 2012
- 27
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Sales and Value Creation: A Synthesis and Directions for Future ResearchHaas, A. / Stuebiger, N. / American Marketing Association et al. | 2012
- 29
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Implementing Service Growth Strategies at the Industrial Sales Force Level: Key Challenges in Selecting and Managing the Service-Savvy Sales ForceLoveland, J.M. / Ulaga, W. / American Marketing Association et al. | 2012
- 31
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Ready to Pitch? Proposal and Vendor Attractiveness as Mediators of Vendor Success in Competitive TendersSteinbacher, E.K. / Schmitz, C. / Zupancic, D. / American Marketing Association et al. | 2012
- 33
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Managing Exclusive Channels for Relationship EffectivenessVinhas, A.S. / American Marketing Association et al. | 2012
- 34
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Are Chinese State-Owned Enterprises Lagging Behind in Product Innovation?Zhao, X. / Lan, P. / American Marketing Association et al. | 2012
- 36
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From Innovative and Marketing Capabilities to Firm Performance: Empirical Comparison on Different Paths in Two Emerging NationsYuan, X. / Shin, S. / Kim, S.Y. / American Marketing Association et al. | 2012
- 37
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MNCs and Food Security in Emerging Markets: Provocations from IndiaMudambi, S.M. / Reardon, T. / Minten, B. / American Marketing Association et al. | 2012
- 39
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Adding to the ``Missing Link'' Perspective in Emerging Economy: The Role of Product Innovation in RussiaSmirnova, M. / Rebiazina, V. / Krasnikov, A. / Kusch, S. / American Marketing Association et al. | 2012
- 40
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Evaluation of Retail Services: A Developed vs. Emerging Markets PerspectiveSharma, P. / Luk, S.T.K. / Chen, I.S.N. / American Marketing Association et al. | 2012
- 42
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Factors Influencing Growth Potential of E-Commerce in Emerging Economies: A Multi-Theoretical Approach and Research PropositionsAgarwal, J. / Wu, T. / American Marketing Association et al. | 2012
- 43
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Driving the Value Premium Through Cultural, Symbolic, Economic and Social Capital ManagementVlasic, G. / Langer, J. / Krupka, Z. / American Marketing Association et al. | 2012
- 45
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Microfinance Market Failures in Emerging MarketsHansen-Addy, J. / Elliot, E.A. / Cherian, J. / American Marketing Association et al. | 2012
- 46
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Reactance Vs. Acceptance: Emerging Market Consumers' Perceptions of Local Brands After an MNC's AcquisitionHeinberg, M. / Taube, M. / American Marketing Association et al. | 2012
- 47
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Rethinking Marketing Practices in an Emerging Market Context: An Empirical Evaluation of Competing Conceptual Frameworks in GhanaDadzie, K.Q. / Dadzie, C.A. / Winston, E.M. / American Marketing Association et al. | 2012
- 49
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Expanding ``Brotherhood'' in Emerging Markets: Methodological Approach and Cultural Value AnalysisMichon, R. / American Marketing Association et al. | 2012
- 51
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Still on the Road to Capitalism? Weighing the Visible Hand of Government Intervention in the Chinese Property MarketZhu, T. / McCarthy, K.J. / American Marketing Association et al. | 2012
- 63
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Studying Emotions in Business RelationshipsZehetner, A. / American Marketing Association et al. | 2012
- 72
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Interorganizational Favor Exchange as a Cooperative BehaviorNguyen, A. / American Marketing Association et al. | 2012
- 74
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Using Dyadic Agent-Based Simulations to Model Strategic Decision Making in Business RelationshipsForkmann, S. / Wang, D. / Henneberg, S.C. / Naude, P. / Sutcliffe, A. / American Marketing Association et al. | 2012
- 76
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Reinstitutionalizing Surveillance Through Social Media: Healthcare Market CaseViedan, H. / American Marketing Association et al. | 2012
- 78
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The Mediating Role of Marketing Process Improvement in the Market-Based Asset FrameworkAsare, A.K. / Brashear, T.G. / Yang, J. / Kang, J. / American Marketing Association et al. | 2012
- 79
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How Integration Enables Marketing to Become More AccountableWaschto, A. / Brettel, M. / American Marketing Association et al. | 2012
- 81
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Why Do Manufacturers Engage in Private Labels Production? Market Strategy and Channel Relationship PerspectivesYi, H.-T. / Lim, C.-U. / American Marketing Association et al. | 2012
- 90
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Quantifying the Sales Impact of Location-Targeted Mobile AdsLuo, X. / Fang, Z. / Keith, M.E. / American Marketing Association et al. | 2012
- 92
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How Advertising Works Embedded in New Media: Consumer Media Experience ModelYim, M.Y.-C. / Drumwright, M.E. / Cicchirillo, V.J. / American Marketing Association et al. | 2012
- 94
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Viral Advertising and Its Place in the Advertising FrameworkPetrescu, M. / Korgaonkar, P. / Mangleburg, T. / Root, A. / American Marketing Association et al. | 2012
- 96
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The Role of Facebook for Advertising: Advertising Effectiveness of Social Networks Compared to Traditional Online Advertising, Including Synergies and Time LagsReich, J.-C. / Brettel, M. / American Marketing Association et al. | 2012
- 98
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Buying the Forthcoming: A Prelaunch Information and Value Congruence ModelByun, K.-A. / Kim, J. / Fox, G.L. / American Marketing Association et al. | 2012
- 100
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The Role of Financial Gift Formats on the Persuasiveness of the Advertising MessagesYao, Q. / Chen, R. / American Marketing Association et al. | 2012
- 102
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A Framework to Understand Customer Data Quality in CRM Systems for Financial Services FirmsZahay-Blatz, D. / Peltier, J. / Krishen, A. / American Marketing Association et al. | 2012
- 103
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The Role of Fit and Similarity in Social Sponsorship CommunicationsPappu, R. / Cornwell, T.B. / American Marketing Association et al. | 2012
- 105
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Should Firms Name Competitors in the Ads?Hsu, C.-K.T. / Tam, L. / American Marketing Association et al. | 2012
- 107
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Regulatory Focus and Daily Deal Message Framing: Are We Saving or Gaining with Groupon?Pentina, I. / Taylor, D.G. / American Marketing Association et al. | 2012
- 109
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An Investigation of the Attitude Resistance Process on Negatively Framed Comparative AdsLaczniak, R. / Ehrich, K. / Muehling, D. / Vijayalakshmi, A. / American Marketing Association et al. | 2012
- 111
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The Effect of Analytic and Holistic Thinking on Consumers' Attitudes' Toward Holistic or Attribute AdvertisingLiang, B. / American Marketing Association et al. | 2012
- 113
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Using Self- Versus Other-Benefit Messages in Ads for Green Products: The Moderating Role of Perceived Consumer Effectiveness and Consumer GuiltEkebas, C. / Karande, K. / American Marketing Association et al. | 2012
- 115
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The Impact of Violent Humor on Advertising Success: A Gender PerspectiveSwani, K. / Weinberger, M. / American Marketing Association et al. | 2012
- 117
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Ad Strategy for Multi-Ethnic Markets: The Influence of CosmopolitanismBecerra, E.P. / Chapa, S. / Cooley, D.O. / American Marketing Association et al. | 2012
- 119
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Stronger Environmental Norms Increase ``Green'' Buying Intentions but Not Behavior: Implications for AdvertisersBishop, M.M. / Barber, N.A. / American Marketing Association et al. | 2012
- 121
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#Loweshatesmuslims: Consumer Ethical Decision Making Related to Corporate Advertising ChoicesGerlich, R.N. / Drumheller, K. / Kinsky, E. / Brock, M. / Sollosy, M. / American Marketing Association et al. | 2012
- 129
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Brand Heritage in the Luxury Industry: Creating and Delivering Continuous Value to ConsumersHennigs, N. / Schmidt, S. / Wuestefeld, T. / Wiedmann, K.-P. / American Marketing Association et al. | 2012
- 131
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Loss of Brand Equity in Crises: The Impact of Emotions and Attributions in Product and Non-Product Negative PublicityGu, H. / Sinha, A. / American Marketing Association et al. | 2012
- 133
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Investigating How Word-of-Mouth Drives Information Search for a BrandBaker, A.M. / Donthu, N. / Kumar, V. / American Marketing Association et al. | 2012
- 135
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Employees as Internal Brand Consumers: the Nature of RelationshipsGill-Simmen, L. / Eisingerich, A.B. / American Marketing Association et al. | 2012
- 137
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To Be Familiar or to Be There? Brand Familiarity, Social Presence, and Online RetailingFan, X. / Liu, F. / Zhang, J. / American Marketing Association et al. | 2012
- 139
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Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical StudyRauschnabel, P.A. / Ivens, B.S. / Mau, G. / American Marketing Association et al. | 2012
- 141
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Identity Presentation and Conflict in a Social Network: Implications for Branding in Social GamesKillian, G. / Hulland, J. / American Marketing Association et al. | 2012
- 143
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Risk Reducing Portfolio Effects: Uncertainty Avoidance in Brand ExtensionsHawkins, M.A. / Singh, J.J. / American Marketing Association et al. | 2012
- 150
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Sub-Branding Affect Transfer: The Role of Product Category Crowdedness and Brand LoyaltyHe, Y. / Chen, Q. / Lee, R.P. / Tam, L. / American Marketing Association et al. | 2012
- 152
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Explicit and Implicit Measures of Brand Information Processing and Its Impact on Brand Perception and Brand-Related BehaviorLangner, S. / Hennigs, N. / Schmidt, S. / Wiedmann, K.-P. / American Marketing Association et al. | 2012
- 154
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Diminishing Effects of Perceived Fit on Vertical ExtensionsPontes, N. / Palmeira, M. / Jevons, C. / American Marketing Association et al. | 2012
- 156
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Managing Brand Architecture: State-of-the-Art and Decision-MakingKanitz, C. / Schade, M. / Burmann, C. / American Marketing Association et al. | 2012
- 158
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Branding with Political Theories: An Interdisciplinary ApproachYan, T. / American Marketing Association et al. | 2012
- 165
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Constructing Bayesian Network and Nomological Network of Performance-Based Usability of Mobile DevicesSuh, T. / Ford, J. / Park, J.-H. / Kim, K. / Jun, C.-H. / American Marketing Association et al. | 2012
- 167
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Investigating the Effects of Vagueness in Advertising Slogans on Brand PreferenceRoswinanto, W. / American Marketing Association et al. | 2012
- 169
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Consuming Ethically: The Role of EmotionsGregory-Smith, D. / Smith, A. / Winklhofer, H. / American Marketing Association et al. | 2012
- 170
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Does In-Store Marketing Reduce the Attitude-Behavior Gap for Ethical Products?Keysan, G. / Talwar, V. / Chakravarti, A. / American Marketing Association et al. | 2012
- 172
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Understanding Teenage Poker Gambling: Policy and Consumer Behavior ImplicationsKale, S.H. / Zlatevska, N. / American Marketing Association et al. | 2012
- 174
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``It's Not My Fault'' and ``Money Can Buy Anything'': Recovering from Ethical FailuresRaju, S. / Rajagopal, P. / American Marketing Association et al. | 2012
- 176
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Word-of-Mouth Behavior, Online Activity and Company's Communication StrategyClaro, D.P. / Neto, S.A.L. / Claro, P.B.O. / American Marketing Association et al. | 2012
- 178
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The Role of Resistance and Positive Coping in Consumption of Mobile AppsMishra, A. / Eastlick, M.A. / American Marketing Association et al. | 2012
- 180
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Strategies for Increasing Online Survey ParticipationFoster, M. / Warner, A. / Froman, A. / American Marketing Association et al. | 2012
- 182
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Too Much Facebook: An Exploratory Examination of Social Media FatigueLandreth-Grau, S. / Bright, L.F. / Kleiser, S.B. / American Marketing Association et al. | 2012
- 184
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On Materialism, Coping and Consumer Behaviors Under Traumatic StressRuvio, A.A. / Somer, E. / American Marketing Association et al. | 2012
- 186
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The Green Side of MaterialismFurchheim, P. / Jahn, S. / Zanger, C. / American Marketing Association et al. | 2012
- 188
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Subjective Well-Being and its Influence on Consumer Purchase Behavior of Luxury Items Do Materialism and Affective Autonomy Have an Impact?Russell, L.T.M. / American Marketing Association et al. | 2012
- 194
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The Impact of Esoteric Product Specifications on ChoiceWise, C. / Burke, P.F. / Burke, S.J. / American Marketing Association et al. | 2012
- 195
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Conformity, Uniqueness, and Social Class Mobility Consumer Self Identity in the YardHirschman, E.C. / Kendall, D.L. / American Marketing Association et al. | 2012
- 205
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How Close Brands Are Included in the Self: Psychological and Neural ProcessesReimann, M. / Castano, R. / Zaichkowsky, J.L. / Bechara, A. / American Marketing Association et al. | 2012
- 206
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The Referral Backfire Effect: The Identity Threatening Nature of Referral FailureClaus, B. / Geyskens, K. / Millet, K. / Dewitte, S. / American Marketing Association et al. | 2012
- 208
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Self-Other Differences in Purchase Uncertainty and Contingent Decision StrategiesAndrews, D. / Oneto, S. / American Marketing Association et al. | 2012
- 210
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Corporate Social Responsibility and Consumer Relationships: An Application of the Motivator-Hygiene TheoryLacey, R. / Kennett-Hensel, P. / American Marketing Association et al. | 2012
- 212
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A New Tool for Customer Segmentation: Defining and Measuring Relationship PronenessMangus, S.M. / Hiler, J.L. / McLarty, B.D. / American Marketing Association et al. | 2012
- 213
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Determinants of Customer Loyalty: The Role of Relational Benefits in the Context of Customer ClubYu, K. / Yang, S. / American Marketing Association et al. | 2012
- 222
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Turning a Lion into a Kitten: The Role of Apology Timing and Relational ExpectationMin, K.S. / Jung, J.M. / Ryu, K. / American Marketing Association et al. | 2012
- 224
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The Impact of Parent-Child Buying Communication Strategies on Self-Brand ConnectionsArif, F. / Hoyer, W.D. / Merlo, O. / American Marketing Association et al. | 2012
- 226
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Making Brand Associations and Brand Elements Memorable in Elderly ConsumersMohanty, P. / Ratneshwar, S. / Naveh-Benjamin, M. / American Marketing Association et al. | 2012
- 228
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On the Interpersonal Transmission of LuckYang, C.-M. / Ku, E. / Shen, C.-C. / American Marketing Association et al. | 2012
- 230
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Personal and Historical Nostalgia: Investigating Consumption Consequences of Two Different Types of NostalgiaKiessling, T. / Jahn, S. / Zanger, C. / American Marketing Association et al. | 2012
- 231
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When I Can't Touch: An Examination of the Role of Purchase Involvement and Regulatory Orientation in Online Shopping DecisionsYazdanparast, A. / Spears, N. / American Marketing Association et al. | 2012
- 233
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Differences in the Influence of Choice Confidence and Outcome Quality on Satisfaction as a Function of Information DiagnosticityAndrews, D. / Allen, A.M. / Blair, E. / American Marketing Association et al. | 2012
- 235
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Self-Efficacy and Self-Prophecy Effects on Preventive Health BehaviorAlbrecht, C.-M. / Bauer, H.H. / Bergner, K. / Gogia, T. / Heinrich, D. / Sprott, D.E. / American Marketing Association et al. | 2012
- 236
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The Role of Goal Specificity in Initial and Subsequent Decisions Regarding Consumption of Healthy or Unhealthy FoodsDavid, M.E. / Bearden, W.O. / American Marketing Association et al. | 2012
- 238
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Checkout Frustration: Investigating Consumer Reactions Using Frustration TheoryVan Steenburg, E. / Spears, N. / Fabrize, R.O. / American Marketing Association et al. | 2012
- 240
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Antecedents and Consequences of Situated Learning in Stressful Service Experiences: A Cross-Cultural PerspectiveBose, M. / Ye, L. / American Marketing Association et al. | 2012
- 242
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The Pursuit of Extraordinary Experiences: An Exploration of TriggersHarmeling, C. / Arnold, M. / American Marketing Association et al. | 2012
- 244
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Consumer Goal Dynamics: An Empirical IllustrationIyanna, S. / American Marketing Association et al. | 2012
- 245
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CSR-Related Communication in Different Industries: A Qualitative and Quantitative Study Based on Corporate Annual ReportsKilian, T. / Hennigs, N. / American Marketing Association et al. | 2012
- 247
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Does Corporate Social Responsibility Save Firms? An Exploration of Corporate Social Responsibility, Firm Capability, Environmental Influences, and Firm Default RiskSun, W. / American Marketing Association et al. | 2012
- 249
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Communicating Corporate Social Responsibility Using Social Media: Implications for Marketing StrategistsLyes, A. / Palakshappa, N. / Bulmer, S. / American Marketing Association et al. | 2012
- 257
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Customer Outcomes of Corporate Social Responsibility in Supplier-Customer RelationshipsHomburg, C. / Stierl, M. / Bornemann, T. / American Marketing Association et al. | 2012
- 259
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Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation ModesHerm, S. / Moller, J. / American Marketing Association et al. | 2012
- 260
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Consumers View Nutrition Facts Through Cultural LensesCui, A. / Fitzgerald, M.P. / France, K.R. / American Marketing Association et al. | 2012
- 262
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Willing to Pay for a Better Brand: Consumer Responses to CSR Performance ScoresCook, L.A. / Smith, R.J. / Jin, Y. / American Marketing Association et al. | 2012
- 264
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Environmentally Friendly Consumer Behavior: A Scale Review, Modification, and ValidationSudbury-Riley, L. / Kohlbacher, F. / Hofmeister, A. / American Marketing Association et al. | 2012
- 266
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Afro-Descendents in Children's Television Advertisements: A Content Analysis Study in the Brazilian ContextAcevedo, C.R. / Muniz, M. / Nohara, J.J. / American Marketing Association et al. | 2012
- 268
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How Companies Should React on Social Misconducts: The Role of In- and Extra-Domain CompensationLenz, I. / Wetzel, H. / Hammerschmidt, M. / American Marketing Association et al. | 2012
- 270
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How Big a Concern? Privacy, Targeted Advertising and Social Media: The Canadian Corporate and Consumer ViewLevin, A. / West, B. / Foster, M. / American Marketing Association et al. | 2012
- 271
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Developing a Corporate Social Responsibility Process Scale of Individual Stakeholder's PerceptionKim, S. / Chaiy, C. / Chaiy, S. / American Marketing Association et al. | 2012
- 281
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The Roles of Marketing and Sales in New Product DevelopmentBiemans, W.G. / Malshe, A. / American Marketing Association et al. | 2012
- 283
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Sales Integration and Its Performance Effects in New Product Development: The Moderating Role of InnovativenessBrettel, M. / Waschto, A. / American Marketing Association et al. | 2012
- 285
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Resources in New Product Development: An Investigation of Resource Flexibility, Augmentation, and LeveragingSisodiya, S.R. / Johnson, J.L. / Wagner, S.M. / American Marketing Association et al. | 2012
- 287
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Incremental Service Innovation, Service Employees' Innovative Activities, and the Enabling FactorsYe, J. / American Marketing Association et al. | 2012
- 289
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Examination of the Link Between New Product Preannouncements and Firm Value: The Case of the U.S. Automotive IndustryAkdeniz, M.B. / Talay, M.B. / American Marketing Association et al. | 2012
- 290
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Learning Marketing Management and Leadership Practices from Peers: The Case of Industry Peer NetworksLeung, A. / Xu, H. / Luthans, K. / Jensen, S. / American Marketing Association et al. | 2012
- 292
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The Impact of Proactive Marketing at the Fuzzy Front End of InnovationSchweitzer, F. / American Marketing Association et al. | 2012
- 294
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I Don't Need It and I Don't Want to - Examining Effects of Situational and Cognitive Resistance to InnovationsHeidenreich, S. / Handrich, M. / American Marketing Association et al. | 2012
- 296
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The Pricing of Soft and Hard Information: Lessons from Screenplay SalesHarris, M. / Ravid, S.A. / Basuroy, S. / American Marketing Association et al. | 2012
- 297
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The Entrant's Pricing Dilemma: Linking Low Price Entry Strategies to Aggressive Price Responses by IncumbentsMrozek, A.J. / Falk, T. / American Marketing Association et al. | 2012
- 299
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Accepting or Fighting Piracy: Can Firms Reduce Piracy for Digital Media Products by Optimizing Their Marketing?Eggers, F. / Burmester, A. / Clement, M. / Prostka, T. / American Marketing Association et al. | 2012
- 301
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Framing Effects on Evaluation of Coupon Offers: Assessing the Performance of Alternative Face Value FramesBaltas, G. / Painesis, G. / Argouslidis, P. / American Marketing Association et al. | 2012
- 303
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I Thought It Was All Over and Now It Is Back Again: Customer Reactions to Time Extensions of Sales PromotionsGarnefeld, I. / Muenkhoff, E. / Bruns, A. / American Marketing Association et al. | 2012
- 305
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Purchase Behavior and Psychophysiological Responses to Different Price LevelsSomervuori, O. / Ravaja, N. / American Marketing Association et al. | 2012
- 307
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Social Commonalities and Subjective DiscountingRosenbaum, M.S. / Wozniak, R. / Massiah, C. / American Marketing Association et al. | 2012
- 309
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Price-Quality Relationships and the Price HeuristicKay, M.J. / American Marketing Association et al. | 2012
- 311
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Product Masking: Effects of Consumer Embarrassment on Shopping Basket Size and ValueNichols, B.S. / Raska, D. / Flint, D.J. / American Marketing Association et al. | 2012
- 313
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Examining the Role of Cognitive Dissonance After Purchase on Product Return IntentionsMaity, D. / American Marketing Association et al. | 2012
- 315
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Assessing Customer Satisfaction and Unplanned Buying Behavior in Grocery RetailingMartinez-Ruiz, M.P. / Izquierdo-Yusta, A. / Megicks, P. / American Marketing Association et al. | 2012
- 317
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Flow Experience in Physical Retail StoresWang, L.C. / Hsiao, D.F.J. / American Marketing Association et al. | 2012
- 318
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Effects of Illumination on Store Atmosphere, Price, and Quality Perception, and Shopping IntentionZielke, S. / Schielke, T. / American Marketing Association et al. | 2012
- 320
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The Hybrid Online Shopping EnvironmentXie, J.H. / American Marketing Association et al. | 2012
- 322
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Temporary Stores: Consumer Responses to a Limited Assortment and Limited Time HorizonPick, D. / Schwertfeger, M. / American Marketing Association et al. | 2012
- 323
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Do Customer Experiences Enhance Retail Brand Equity?Leischnig, A. / Schwertfeger, M. / American Marketing Association et al. | 2012
- 325
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Antecedents of Primary Store Disloyalty in a Stagnant MarketMcGoldrick, P.J. / Hampson, D.P. / American Marketing Association et al. | 2012
- 326
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Signaling E-Tailer Trust: Exploring Source Influences of Internet TrustmarksAiken, K.D. / Pascal, V. / Shin, S. / American Marketing Association et al. | 2012
- 328
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A Comparison of Brand Extensions for Private Labels and National BrandsGrosso, M. / Castaldo, S. / American Marketing Association et al. | 2012
- 330
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An Experimental Examination of Buyers' Responses to Relationship FailuresLund, D.J. / Hansen, J.D. / DeCarlo, T.E. / Scheer, L.K. / American Marketing Association et al. | 2012
- 332
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When Customers Show Divided Attitudinal Loyalty: Using Channel Intermediaries to Increase Behavioral LoyaltyRamaswami, S.N. / Arunachalam, S. / Rajagopalan, K. / American Marketing Association et al. | 2012
- 334
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Customer Reactions to Massive Workforce Reductions: When Is Satisfaction Affected?Klarmann, M. / Homburg, C. / Habel, J. / American Marketing Association et al. | 2012
- 336
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A Customer-Centric Approach to B2B Market SegmentationTang, Y. / Mantrala, M. / Thorson, E. / American Marketing Association et al. | 2012
- 338
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A Stratified Examination of the Drivers and Outcomes of Marketing Cross-PollinationJohnson, J.S. / Saini, A. / American Marketing Association et al. | 2012
- 340
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The Role of Franchisee Marketing Commitment on Promotion Execution and PerformanceMatthes, J. / Saini, A. / American Marketing Association et al. | 2012
- 342
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Determinants of the Adoption of a Mobile Commerce Strategy: The Perceived Benefits to the FirmSwilley, E. / American Marketing Association et al. | 2012
- 343
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The Moderating Effect of Creativity on Consensus and Performance: A Moderated Polynomial Regression ModelOrr, L.M. / Beuk, F. / Choi, H.-G. / American Marketing Association et al. | 2012
- 345
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Does CEO Tenure Really Matter? The Mediating Role of Employee and Customer RelationsLuo, X. / Kauri, V.K. / Andrews, M. / American Marketing Association et al. | 2012
- 347
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When the Fog Dissipates: The Choice of Strategic Emphasis in a PartnerMorgan, T. / Anokhin, S. / American Marketing Association et al. | 2012
- 349
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Why Quality May Not Always Win: The Impact of Product Generation Life-Cycles on Quality and Network Effects in High-Tech MarketsGretz, R.T. / Basuroy, S. / American Marketing Association et al. | 2012
- 351
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Foreign Direct Investment Impact on Retail StructureDimitrova, B.V. / Rosenbloom, B. / American Marketing Association et al. | 2012
- 353
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The Differential Effect of Internet Trustmark Source: An Exploratory Study of Korean and U.S. ConsumersShin, S. / Aiken, K.D. / Pascal, V.J. / American Marketing Association et al. | 2012
- 354
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Market Orientation and Business Performance in MNC Foreign Subsidiaries: The Moderating Effects of Integration and ResponsivenessQu, R. / American Marketing Association et al. | 2012
- 355
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Emergence of Online Shopping in India: Shopping Orientation SegmentsGehrt, K.C. / Rajan, M.N. / Shainesh, G. / Czerwinski, D. / O Brien, M. / American Marketing Association et al. | 2012
- 357
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It's Nice to Be Important, But It's More Important to Be Nice: Country-of-Origin Effects in Product FailuresXu, H. / Leung, A. / Yan, T. / American Marketing Association et al. | 2012
- 359
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The Effects of Product Diversification and Globalization on the Performance of Large International FirmsQiu, T. / American Marketing Association et al. | 2012
- 360
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What Happens to ``Brand Japan'' When Toyota Suddenly Accelerates? The Spillover Effects of Brand Transgressions on Country Image and Related BrandsMagnusson, P. / Krishnan, V. / Zdravkovic, S. / Westjohn, S.A. / American Marketing Association et al. | 2012
- 362
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The Real Mccoy: Product Ethnicity, Authenticity, and Cosmopolitanism in Evaluations of Search and Experience GoodsWachter, M. / Park, J. / American Marketing Association et al. | 2012
- 364
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The Hofstede Paradox: Fact or Fiction?Clark, T. / Kulviwat, S. / Meng, J. / American Marketing Association et al. | 2012
- 365
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Ethnocentrism, Consumer Ethnocentrism, Religion and Religiosity: A Conceptual ReformationFriesen, D. / Yaprak, A. / American Marketing Association et al. | 2012
- 367
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Consumers' Global Identity and National Identity: An Empirical StudyZhou, J.X. / Singh, N. / Yu, J. / American Marketing Association et al. | 2012
- 368
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The Effect of Blog Interactivity and Perceived Trust on Visitor Response: The Moderating Role of Blogger Expertise and Consumer InvolvementZou, Y. / Karande, K. / American Marketing Association et al. | 2012
- 370
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How Quality of Life Affects Social Networking Site Use Intention: Role of Perceived Self Disclosure and Social Tie QualityShen, C.-C. / Chiou, J.-S. / Yang, C.-M. / Chou, S.-Y. / American Marketing Association et al. | 2012
- 371
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Factors Affecting Online Trust in Online Shopping: The Role of Network Externality and Internet SkillKishiya, K. / Yamamoto, N. / American Marketing Association et al. | 2012
- 379
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Effects of Personalized E-Mail Messages on Perceived Risk: Moderating Roles of Control and IntimacyLee, S.-W. / Song, J.H. / Kim, H.Y. / American Marketing Association et al. | 2012
- 381
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Linking the Virtual World with the Real World: How to Build Online Relationships That Lead to Offline InteractionsSeshadria, S. / Kunz, W.H. / American Marketing Association et al. | 2012
- 382
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101 People Like This: Evaluating the Facebook Message Strategy Effectiveness of Fortune 500 CompaniesSwani, K. / Milne, G.R. / Brown, B.P. / American Marketing Association et al. | 2012
- 384
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Does Social Media Matter for Marketing? The Effects of Social Media Engagement on the Consumer-Brand RelationshipJahn, B. / Kunz, W.H. / American Marketing Association et al. | 2012
- 385
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Evaluation and Authentication of Music Shared Through Social Networking: eWOM of Cultural ProductsBarretta, P.G. / Minor, M.S. / American Marketing Association et al. | 2012
- 387
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Social Networking Sites and Planned BehaviorGironda, J.T. / Korgaonkar, P.K. / American Marketing Association et al. | 2012
- 389
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What Consumers Really Think of Targeted Online Advertising: A Segmented ApproachWest, B. / Levin, A. / Foster, M. / American Marketing Association et al. | 2012
- 391
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Engaging the Facebook User to Foster Sales: Drivers of Advertising Effectiveness in Social Networks, Incorporating Synergies and Time LagsReich, J.-C. / Brettel, M. / American Marketing Association et al. | 2012
- 393
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Social Media Marketing Intensity and Its Impact on the Relation Between Dynamic Capabilities and Business PerformanceUribe, F. / Rialp, J. / Llonch, J. / Robben, H. / American Marketing Association et al. | 2012
- 395
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Netnography and Metaphysical BrandingOakes, S. / Dennis, N. / Oakes, H. / American Marketing Association et al. | 2012
- 397
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Integration vs. Regulation: What Really Drivesg User-Generated Content in Social Media Channels?Weiger, W. / Wetzel, H. / Hammerschmidt, M. / American Marketing Association et al. | 2012
- 399
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Is There a Dark Side to Customer Co-Creation? Exploring Consequences of Failed Co-Created ServicesHandrich, M. / Heidenreich, S. / American Marketing Association et al. | 2012
- 401
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The Role of Moral Identity in Online Consumer Review BehaviorZhang, N. / Adjei, M.T. / American Marketing Association et al. | 2012
- 403
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Who Cares About Crowdsourcing from a Virtual Brand Community? The Case of Marvel.comBarretta, P.G. / American Marketing Association et al. | 2012
- 405
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The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance Through Symbolic Self-CompletionLawry, C.A. / Choi, L. / American Marketing Association et al. | 2012
- 407
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Can You Hear Me Now? How Product Attributes Influence Online Phone ReviewsManzon, E. / Gonzalez, R. / Seifert, C.M. / American Marketing Association et al. | 2012
- 409
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Design of Reward Systems in Customer Referral ProgramsLook, C. / American Marketing Association et al. | 2012
- 416
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The Power of a Tweet: An Exploratory Study Measuring the Female Perception of Celebrity Endorsements on TwitterCunningham, N. / Bright, L. / American Marketing Association et al. | 2012
- 424
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Consumers' Online Responses to the Death of a CelebrityRadford, S.K. / Bloch, P.H. / American Marketing Association et al. | 2012
- 426
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Extending the Electronic Technology Acceptance Model: Consumer Adoption of Augmented Reality-Based Marketing ToolYim, M.Y.-C. / Chu, S.-C. / American Marketing Association et al. | 2012
- 428
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Do Personal Response Systems (Clickers) Enhance Learning and Retention of Knowledge in Higher Education: An Empirical InvestigationCavusgil, E. / American Marketing Association et al. | 2012
- 430
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Using the RFM Model to Rank Doctoral Marketing ProgramsElbeck, M. / Schee, B.A.V. / American Marketing Association et al. | 2012
- 439
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Impact Dynamics of Marketing Scholarship: Going Beyond Journal QualityLi, S. / Sivadas, E. / Johnson, M.S. / American Marketing Association et al. | 2012
- 440
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The Effects of Individual and Team Characteristics on Simulation-enhanced Critical Thinking: A Multilevel AnalysisDeitz, G.D. / Sullivan, A.K. / Evans, R. / American Marketing Association et al. | 2012
- 442
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Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory ApproachPronschinske, M. / Groza, M.D. / Peterson, M. / American Marketing Association et al. | 2012
- 444
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Motivating Factors for Participation in National and Olympic Sports in KazakhstanBogoviyeva, E. / American Marketing Association et al. | 2012
- 446
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Segmenting Fans of a New Team: A Typology of Early AdoptersMcDonald, H. / Leckie, C. / Karg, A. / American Marketing Association et al. | 2012
- 448
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The Service Profit Chain in a Professional Sports SettingBouchet, A. / Zboja, J.J. / American Marketing Association et al. | 2012
- 450
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The Effect of Formal and Informal Marketing Controls on Customer Contact Employee PerformanceWhite, R.C. / Calantone, R.J. / Voorhees, C.M. / American Marketing Association et al. | 2012
- 452
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Bad Customers or Bad Management? An Empirical Investigation of What Drives Service Employees' Deviant BehaviorWalsh, G. / Brach, S. / Albrecht, A.K. / Dose, D. / Hille, P. / American Marketing Association et al. | 2012
- 454
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Linking IMO with Different Fit Types and Willingness to Report Service ComplaintsBoukis, A. / Gounaris, S. / Kaminakis, K. / American Marketing Association et al. | 2012
- 462
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Firm Self-Service Technology Readiness: A Socio-technical Systems PerspectiveRamaseshan, B. / Kingshott, R.P.J. / American Marketing Association et al. | 2012
- 464
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Does Technology Orientation Matter in Technology Services Organizations?Mouri, N. / Joshi, M.P. / Das, S.R. / American Marketing Association et al. | 2012
- 466
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Adapting Principles of Service Quality to Personal Media Marketing CommunicationBacile, T.J. / Hofacker, C.F. / American Marketing Association et al. | 2012
- 468
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Consumer Reactions to Aesthetic Incongruity: Investigating Aesthetic Incongruity in the Service Consumption ContextLee, S. / Jeong, M. / American Marketing Association et al. | 2012
- 470
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Enhanced Regret: Ruminative Thinking, Mood Regulation and Service FailureLebnert, K. / Arnold, M. / American Marketing Association et al. | 2012
- 472
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Serving in an Online World: How to React on Negative Electronic Word-of-Mouth?Kunz, W.H. / Munzel, A. / Jahn, B. / American Marketing Association et al. | 2012
- 474
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Relinquishing the Moment of Truth: A Model of Firm and Customer-Led Service RecoveryBahnson, S.K. / American Marketing Association et al. | 2012
- 476
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The Impact of Perceived Service Recovery Justice on Customer Affection, Loyalty, and Word-of-MouthChoi, B. / American Marketing Association et al. | 2012
- 478
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Caught by Surprise: The Behavioral Effects of Surprise and Delight on Consumers in Different IndustriesKraemer, T. / Giese, A. / Bartl, C. / Ludwig, N. / Gouthier, M. / American Marketing Association et al. | 2012
- 480
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Forging Relationships to Coproduce: A Consumer Commitment Model in an Extended Service EncounterGuo, L. / Chen, C. / Tang, C. / American Marketing Association et al. | 2012
- 482
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You're Such an Embarrassment! A Qualitative Study of the Determinants and Consequences of Vicarious Embarrassment in Customer-to-Customer Interactions in the Service ContextKilian, T. / Greuling, K. / Hammes, E. / American Marketing Association et al. | 2012
- 484
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Tempted by Another: How Customer-Perceived Competitive Advantage Influences Repurchase Intentions in Service Relationships?Mende, M. / Thompson, S. / Coenen, C. / American Marketing Association et al. | 2012
- 486
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The Service Level/Gratitude/Reciprocation Relationship and the Moderating Impact of Reciprocation WarinessTang, Y. / Hinsch, C. / American Marketing Association et al. | 2012
- 488
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Give-and-Take in Loyalty Programs: The Asymmetric Effects of Medium MagnitudeKocher, S. / Blut, M. / American Marketing Association et al. | 2012
- 490
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The Bright and Dark Side of Endowed Status in Hierarchical Loyalty ProgramsEggert, A. / Garnefeld, I. / Steinhoff, L. / American Marketing Association et al. | 2012
- 492
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New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty LinkRudolph, T. / Nagengast, L. / Evanschitzky, H. / Blut, M. / American Marketing Association et al. | 2012
- 494
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Managing Salesforce Selling Behaviors and Performance: the Interactive Effects of Sales Control SystemsMiao, C.F. / Evans, K.R. / American Marketing Association et al. | 2012
- 496
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Do Salesperson Perceptions of Management-Directed Technology-Enabled Transparency Influence Their Behavioral Ethicality?Cicala, J.E. / Bush, A.J. / Sherrell, D.L. / Deitz, G.D. / American Marketing Association et al. | 2012
- 498
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A New Customer Typology for Adaptive SellingLarson, J.S. / Bone, S.A. / American Marketing Association et al. | 2012
- 500
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Salesperson's Acculturation Behavior and its Impact on Buyers' CommitmentHerjanto, H. / Gaur, S.S. / American Marketing Association et al. | 2012
- 502
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Solution Selling Teams: A Multi-Perspective Review of the Impact of Cross-FunctionalityWienhold, D. / Nippa, M. / American Marketing Association et al. | 2012
- 504
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The Strategic Alignment of Organizational Development Interventions for Salesperson Value Management with a Salesperson Lifecycle Management ModelOh, J.-H. / American Marketing Association et al. | 2012
- 506
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Demystifying Network Strategies: Increasing Product Quality, Customer Satisfaction, and Profitability Through the Strategic Deployment of Influential HubsSatornino, C.B. / Brady, M.K. / Brusco, M. / Voorhees, C. / American Marketing Association et al. | 2012
- 508
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A Nuanced View of the Marketing-Sales ``Activity'' Interface: A Case of Small B2B FirmsMalshe, A. / Biemans, W.G. / American Marketing Association et al. | 2012
- 510
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Investments in Customer Relationships and Relationship Strength: Evidence from Insurance Industry in ChinaShi, G. / Ping, Y. / Wang, Y. / Liu, M.T. / American Marketing Association et al. | 2012
- 511
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Salesperson's Personality and Relationship Quality: Are You a Friend or a Customer?Peighambari, K. / Sattari, S. / Styven, M.E. / Backstrom, L. / American Marketing Association et al. | 2012
- 519
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Knowledge Transfer Antecedents and Consequences: A Conceptual ModelKolenda, N. / McGinnis, L. / Glibkowski, B. / American Marketing Association et al. | 2012
- 527
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Intrafirm Information Advantage and Brokerage: Effects on Salesperson PerformanceGonzalez, G.R. / Claro, D.P. / American Marketing Association et al. | 2012
- 529
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Befriending Sport Celebrities Through Mediated Relationships: Parasocial Interactions and Relationships with Athletes in Social MediaYuksel, M. / American Marketing Association et al. | 2012
- 530
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The Effect of Sport Event Advertising on Brand AttitudeJang, W. / Ko, Y.J. / Cho, S. / American Marketing Association et al. | 2012
- 532
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Branding Higher Education Through PSAS: Producing Global Citizens for the 21st CenturyClayton, M.J. / Cavanagh, K.V. / American Marketing Association et al. | 2012
- 534
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A Cutting Edge Approach to Achieve Vivid Destination for Sport SponsorshipFaed, A. / Ashouri, A. / Saberi, M. / American Marketing Association et al. | 2012