New-Product Success in the Chemical Industry (Unknown)
- New search for: Cooper, R. G.
- New search for: Kleinschmidt, E. J.
- New search for: Cooper, R. G.
- New search for: Kleinschmidt, E. J.
In:
INDUSTRIAL MARKETING MANAGEMENT
;
22
, 2
;
85
;
1993
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ISSN:
- Article (Journal) / Print
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Title:New-Product Success in the Chemical Industry
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Contributors:Cooper, R. G. ( author ) / Kleinschmidt, E. J. ( author )
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Published in:INDUSTRIAL MARKETING MANAGEMENT ; 22, 2 ; 85
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Publisher:
- New search for: ELSEVIER SCIENCE PUBLISHING CO INC
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Publication date:1993-01-01
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Size:85 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:Unknown
- New search for: 658.804
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.804 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 22, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 67
-
Global make-or-buy decisionsHibbert, E.P. et al. | 1993
- 79
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Market segmentation practices of industrial marketersAbratt, Russell et al. | 1993
- 85
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New-product success in the chemical industryCooper, Robert G. / Kleinschmidt, Elko J. et al. | 1993
- 101
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Where industrial sales training is weakPuri, S.Joe et al. | 1993
- 109
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Expert systems in industrial marketingMentzer, John T. / Gandhi, Nimish et al. | 1993
- 117
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Shortcomings of sales training programsHoneycutt, Earl D. Jr. / Howe, Vince / Ingram, Thomas N. et al. | 1993
- 125
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Countertrade practices in JapanPalia, Aspy P. et al. | 1993
- 133
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Perceived value approach to pricingKortge, G.Dean / Okonkwo, Patrick A. et al. | 1993
- 141
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The implementation of relationship marketing in commercial bankingPerrien, Jean / Filiatrault, Pierre / Ricard, Line et al. | 1993
- 149
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Product liability cost as a marketing toolLackman, Conway / Lanasa, John et al. | 1993
- 155
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Systems selling in the aircraft industryPaliwoda, Stanley J. / Bonaccorsi, Andrea J. et al. | 1993