Product Liability Cost as a Marketing Tool (English)
- New search for: Lackman, Conway
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In:
Industrial marketing management
;
22
, 2
; 149-154
;
1993
-
ISSN:
- Article (Journal) / Print
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Title:Product Liability Cost as a Marketing Tool
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Contributors:Lackman, Conway ( author ) / Lanasa, John
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Published in:Industrial marketing management ; 22, 2 ; 149-154
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Publisher:
- New search for: Elsevier
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Place of publication:New York, NY [u.a.]
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Publication date:1993
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ISSN:
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ZDBID:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: oek 7940
- New search for: 85.40 / 85.00
- Further information on Basic classification
- New search for: 535/1965
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Keywords:
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Classification:
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Source:
Table of contents – Volume 22, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 67
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Global make-or-buy decisionsHibbert, E.P. et al. | 1993
- 79
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Market segmentation practices of industrial marketersAbratt, Russell et al. | 1993
- 85
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New-product success in the chemical industryCooper, Robert G. / Kleinschmidt, Elko J. et al. | 1993
- 101
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Where industrial sales training is weakPuri, S.Joe et al. | 1993
- 109
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Expert systems in industrial marketingMentzer, John T. / Gandhi, Nimish et al. | 1993
- 117
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Shortcomings of sales training programsHoneycutt, Earl D. Jr. / Howe, Vince / Ingram, Thomas N. et al. | 1993
- 125
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Countertrade practices in JapanPalia, Aspy P. et al. | 1993
- 133
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Perceived value approach to pricingKortge, G.Dean / Okonkwo, Patrick A. et al. | 1993
- 141
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The implementation of relationship marketing in commercial bankingPerrien, Jean / Filiatrault, Pierre / Ricard, Line et al. | 1993
- 149
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Product liability cost as a marketing toolLackman, Conway / Lanasa, John et al. | 1993
- 155
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Systems selling in the aircraft industryPaliwoda, Stanley J. / Bonaccorsi, Andrea J. et al. | 1993