Word-of-mouth Communication in Singapore: With Focus on Effects of Message-sidedness, Source and User-type (English)
- New search for: Chow Hou Wee
- New search for: Seck Luan Lim
- New search for: Lwin, M.
- New search for: Chow Hou Wee
- New search for: Seck Luan Lim
- New search for: Lwin, M.
In:
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
;
7
, 1/2
;
5-36
;
1995
-
ISSN:
- Article (Journal) / Print
-
Title:Word-of-mouth Communication in Singapore: With Focus on Effects of Message-sidedness, Source and User-type
-
Contributors:
-
Published in:ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS ; 7, 1/2 ; 5-36
-
Publisher:
- New search for: MCB UNIVERSITY PRESS
-
Publication date:1995-01-01
-
Size:32 pages
-
ISSN:
-
Type of media:Article (Journal)
-
Type of material:Print
-
Language:English
- New search for: 658.5
- Further information on Dewey Decimal Classification
-
Classification:
DDC: 658.5 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 7, Issue 1/2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 5
-
Word-of-mouth Communication in Singapore:With Focus on Effects of Message-sidedness, Source and User-typeHou Wee, Chow / Luan Lim, Seek / Lwin, May et al. | 1995
- 37
-
Internationalization in Small, Commodity Based Economies: The New Zealand ExampleDeng, Shengliang / Duffy, Michael F. / Harrison, Grant R. et al. | 1995
- 62
-
The Antecedents and Consequences of Role Stress Among Chinese Salespersons: An Exploratory Study in Hong KongSin, Leo Y.M. / Yau, Oliver H.M. et al. | 1995