On Estimating Current-customer Equity Using Company Summary Data: Comment (English)
- New search for: Neslin, S. A.
- New search for: Neslin, S. A.
In:
JOURNAL OF INTERACTIVE MARKETING
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25
, 1
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15-17
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2011
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ISSN:
- Article (Journal) / Print
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Title:On Estimating Current-customer Equity Using Company Summary Data: Comment
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Contributors:Neslin, S. A. ( author )
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Published in:JOURNAL OF INTERACTIVE MARKETING ; 25, 1 ; 15-17
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Publisher:
- New search for: Elsevier Science B. V. Amsterdam
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Publication date:2011-01-01
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Size:3 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8 -
Source:
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Table of contents – Volume 25, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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On Estimating Current-Customer Equity Using Company Summary DataPfeifer, P. E. et al. | 2011
- 15
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On Estimating Current-customer Equity Using Company Summary Data: CommentNeslin, S. A. et al. | 2011
- 18
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Comment on ''On Estimating Current-customer Equity Using Company Summary Data''Fader, P. S. / Hardie, B. G. et al. | 2011
- 20
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Customer Lifetime Value and Customer Equity Models Using Company-reported Summary DataWiesel, T. / Skiera, B. / Villanueva, J. et al. | 2011
- 23
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A Comment on ''On Estimating Current-Customer Equity Using Company Summary Data''Venkatesan, R. et al. | 2011
- 25
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RejoinderPfeifer, P. E. et al. | 2011
- 27
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Strategic Herding Behavior in Peer-to-Peer Loan AuctionsHerzenstein, M. / Dholakia, U. M. / Andrews, R. L. et al. | 2011
- 37
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Online Personal Branding: Processes, Challenges, and ImplicationsLabrecque, L. I. / Markos, E. / Milne, G. R. et al. | 2011
- 51
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Improving Campaign Success Rate by Tailoring Donation Requests along the Donor LifecycleVerhaert, G. A. / Van den Poel, D. et al. | 2011
- 64
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CALL FOR PAPERS Journal of Interactive Marketing Special Issue - Social Media: Issues and ChallengesHoffman, D. L. / Novak, T. P. et al. | 2011