A short 8-item scale for measuring consumers' local-global identity (English)
- New search for: Tu, L.
- New search for: Khare, A.
- New search for: Zhang, Y.
- New search for: Tu, L.
- New search for: Khare, A.
- New search for: Zhang, Y.
In:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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29
, 1
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35-42
;
2012
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ISSN:
- Article (Journal) / Print
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Title:A short 8-item scale for measuring consumers' local-global identity
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Contributors:
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Published in:INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING ; 29, 1 ; 35-42
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2012-01-01
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Size:8 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8007
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8007 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 29, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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A global brand management roadmapOzsomer, A. / Batra, R. / Chattopadhyay, A. / ter Hofstede, F. et al. | 2012
- 5
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The process of global brand strategy development and regional implementationMatanda, T. / Ewing, M. T. et al. | 2012
- 13
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Generating global brand equity through corporate social responsibility to key stakeholdersTorres, A. / Bijmolt, T. H. / Tribo, J. A. / Verhoef, P. et al. | 2012
- 25
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Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand originRiefler, P. et al. | 2012
- 35
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A short 8-item scale for measuring consumers' local-global identityTu, L. / Khare, A. / Zhang, Y. et al. | 2012
- 43
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The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplaceStrizhakova, Y. / Coulter, R. A. / Price, L. L. et al. | 2012
- 55
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Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effectsRomani, S. / Grappi, S. / Dalli, D. et al. | 2012
- 68
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An analysis of the profitability of fee-based compensation plans for search engine marketingAbou Nabout, N. / Skiera, B. / Stepanchuk, T. / Gerstmeier, E. et al. | 2012
- 81
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Dynamics in the international market segmentation of new product growthLemmens, A. / Croux, C. / Stremersch, S. et al. | 2012
- 93
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Beyond expectations: The effect of regulatory focus on consumer satisfactionTrudel, R. / Murray, K. B. / Cotte, J. et al. | 2012
- 98
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The effectiveness of high-frequency direct-response commercialsKiygi Calli, M. / Weverbergh, M. / Franses, P. H. et al. | 2012
- EX1
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List of occasional reviewers - 2011| 2012
- iii
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Editorial Board| 2012