Expectancy-value attitude models: An analysis of critical theoretical issues (English)
National licence
- New search for: Bagozzi, Richard P.
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In:
International Journal of Research in Marketing
;
2
, 1
;
43-60
;
1985
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Expectancy-value attitude models: An analysis of critical theoretical issues
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Contributors:Bagozzi, Richard P. ( author )
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Published in:International Journal of Research in Marketing ; 2, 1 ; 43-60
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Publisher:
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Publication date:1985-01-01
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Size:18 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Source:
Table of contents – Volume 2, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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EditorialWierenga, Berend et al. | 1985
- 3
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Research in marketing in Europe: Some reflections on its setting, accomplishments and challengesMattsson, Lars-Gunnar / Naert, Philippe A. et al. | 1985
- 27
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Bias in consumer panel and store audit dataLeeflang, Peter S.H. / Olivier, Alex J. et al. | 1985
- 43
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Expectancy-value attitude models: An analysis of critical theoretical issuesBagozzi, Richard P. et al. | 1985
- 61
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A method for detecting nonlinear effects in cross-sectional survey dataLaroche, Michel et al. | 1985
- 73
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Development and management of new productsAngelmar, Reinhard et al. | 1985
- v
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Editorial Board| 1985