Advances in international marketing (English)
National licence
- New search for: Douglas, Susan P.
- New search for: Craig, C.Samuel
- New search for: Douglas, Susan P.
- New search for: Craig, C.Samuel
In:
International Journal of Research in Marketing
;
9
, 4
;
291-318
;
1992
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Advances in international marketing
-
Contributors:Douglas, Susan P. ( author ) / Craig, C.Samuel ( author )
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Published in:International Journal of Research in Marketing ; 9, 4 ; 291-318
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Publisher:
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Publication date:1992-01-01
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Size:28 pages
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ISSN:
-
DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Source:
Table of contents – Volume 9, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 289
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An introduction to IJRM's review article seriesVanden Abeele, Piet et al. | 1992
- 291
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Advances in international marketingDouglas, Susan P. / Craig, C.Samuel et al. | 1992
- 325
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Constrained part-worth estimation in conjoint analysis using the self-explicated utility modelvan der Lans, Ivo A. / Heiser, Willem J. et al. | 1992
- 345
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Classifying early product life cycle forms via a diffusion model: Problems and prospectsBalasubramanian, Siva K. / Ghosh, Amit K. et al. | 1992
- 353
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A comment on “Classifying early product life cycle forms via a diffusion model: Problems and prospects” by Balasubramanian and GhoshJones, J.Morgan et al. | 1992
- 355
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Reliability criteria bolster product classification decisions: A reply to JonesBalasubramanian, Siva K. / Ghosh, Amit K. et al. | 1992
- 359
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Specification and empirical evaluation of a cluster-asymmetry market share model (IJRM 7 ( 1990) 223–247)| 1992
- 361
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Interpersonal buyer behavior in marketing —from purchase pals to product champions| 1992
- 363
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List of occasional reviewers—1992| 1992
- 365
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Contents of volume 9 (1992)| 1992