Boosting the effectiveness of channel governance options (English)
The moderationing role of relational norms
- New search for: Brown, James R.
- New search for: Weaven, Scott K.
- New search for: Dant, Rajiv P
- New search for: Crosno, Jody L
- New search for: Brown, James R.
- New search for: Weaven, Scott K.
- New search for: Dant, Rajiv P
- New search for: Crosno, Jody L
In:
European Journal of Marketing
;
50
, 1/2
;
29-57
;
2016
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Boosting the effectiveness of channel governance options
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Subtitle:The moderationing role of relational norms
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Contributors:Brown, James R. ( author ) / Weaven, Scott K. ( author ) / Dant, Rajiv P ( author ) / Crosno, Jody L ( author )
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Published in:European Journal of Marketing ; 50, 1/2 ; 29-57
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Publisher:
- New search for: Emerald Group Publishing Limited
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Publication date:2016-02-08
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Size:29 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 50, Issue 1/2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 2
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How does brand innovativeness affect brand loyalty?Pappu, Ravi / Quester, Pascale G. et al. | 2016
- 29
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Boosting the effectiveness of channel governance optionsBrown, James R. / Weaven, Scott K. / Dant, Rajiv P / Crosno, Jody L et al. | 2016
- 58
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Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviorsHelm, Sabrina Verena / Renk, Uwe / Mishra, Anubha et al. | 2016
- 78
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The impact of emotional arousal levels and valence on product evaluationsChoi, Nak Hwan / Jung, Jae Min / Oyunbileg, Tamir / Yang, Pianpian et al. | 2016
- 100
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Effects of economic and social satisfaction on partner trustHa, Hong-Youl / Lee, Myung-Soo / Janda, Swinder et al. | 2016
- 124
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Are consumers’ reasons for and against behaviour distinct?Chatzidakis, Andreas / Hibbert, Sally / Winklhofer, Heidi et al. | 2016
- 145
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Send-for-review decisions, brand equity, and pricingQiu, Chun / Popkowski Leszczyc, Peter et al. | 2016
- 166
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Conceptualisations of the consumer in marketing thoughtKennedy, Ann-Marie / Laczniak, Gene R et al. | 2016
- 189
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Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume lessMcGouran, Cathy / Prothero, Andrea et al. | 2016
- 213
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Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack fillingWilkins, Stephen / Beckenuyte, Carina / Butt, Muhammad Mohsin et al. | 2016
- 236
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Moral identity centrality and cause-related marketingHe, Hongwei / Zhu, Weichun / Gouran, Dennis / Kolo, Olivia et al. | 2016
- 260
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Anthropomorphic packaging: is there life on “Mars”?Triantos, Alexandros / Plakoyiannaki, Emmanuella / Outra, Evaggelia / Petridis, Nikolaos et al. | 2016
- 276
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Predictive validity of evidence-based persuasion principlesArmstrong, J. Scott / Du, Rui / Green, Kesten C. / Graefe, Andreas et al. | 2016
- 294
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Evidence-based advertising using persuasion principlesO'Keefe, Daniel et al. | 2016
- 301
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Generalisability of advertising persuasion principlesSharp, Byron / Hartnett, Nicole et al. | 2016
- 306
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Predicting advertising execution effectiveness: scale development and validationWoodside, Arch G. et al. | 2016
- 312
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Predicting what? The strengths and limitations of a test of persuasive advertising principlesWright, Malcolm J. et al. | 2016
- 317
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Persuasion Principles Index: ready for pretesting advertisementsGreen, Kesten C. / Armstrong, J. Scott / Du, Rui / Graefe, Andreas et al. | 2016