Consumer susceptibility to social influence in new product diffusion networks: how does network location matter? (English)
- New search for: Zhang, Honghong
- New search for: Gong, Xiushuang
- New search for: Zhang, Honghong
- New search for: Gong, Xiushuang
In:
European Journal of Marketing
;
55
, 5
;
1469-1488
;
2020
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?
-
Contributors:Zhang, Honghong ( author ) / Gong, Xiushuang ( author )
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Published in:European Journal of Marketing ; 55, 5 ; 1469-1488
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Publisher:
- New search for: Emerald Publishing Limited
-
Publication date:2020-12-31
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Size:1 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 55, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1313
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Does “hot” lead to “not so hot?”Chang, Chun-Tuan / Tok, Dickson / Chu, Xing-Yu (Marcos) / Lee, Yu-Kang / Wang, Shr-Chi et al. | 2020
- 1338
-
It’s a question of talent! The interplay of design complexity and talent information on consumers’ product design responsesGrein, Marcel / Wiecek, Annika / Wentzel, Daniel et al. | 2020
- 1359
-
Assessing stakeholder network engagementOkazaki, Shintaro / Plangger, Kirk / Roulet, Thomas / Menéndez, Héctor D. et al. | 2020
- 1385
-
Stabilising collaborative consumer networks: how technological mediation shapes relational workMakkar, Marian / Yap, Sheau-Fen / Belk, Russell et al. | 2020
- 1411
-
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiativesBowden, Jana / Mirzaei, Abas et al. | 2021
- 1440
-
Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder valueOh, Hannah / Bae, John / Currim, Imran S. / Lim, Jooseop / Zhang, Yu et al. | 2020
- 1469
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Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?Zhang, Honghong / Gong, Xiushuang et al. | 2020
- 1489
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How implicit self-theories and dual-brand personalities enhance word-of-mouthMandal, Sudipta / Sahay, Arvind / Terron, Adrian / Mahto, Kavita et al. | 2021
- 1516
-
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluationZhang, Ning / Yu, Liqin / Tsang, Alex S.L. / Zhou, Nan et al. | 2021
- 1539
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Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluationsShirai, Miyuri / Satomura, Takuya et al. | 2021