Influencing and being influenced: effects of individual influence and susceptibility on new product adoption (English)
- New search for: Zhang, Honghong
- New search for: Gong, Xiushuang
- New search for: Zhang, Honghong
- New search for: Gong, Xiushuang
In:
Journal of Product & Brand Management
;
31
, 6
;
886-898
;
2022
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Influencing and being influenced: effects of individual influence and susceptibility on new product adoption
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Contributors:Zhang, Honghong ( author ) / Gong, Xiushuang ( author )
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Published in:Journal of Product & Brand Management ; 31, 6 ; 886-898
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Publisher:
- New search for: Emerald Publishing Limited
-
Publication date:2022-01-26
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Size:1 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 31, Issue 6
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 841
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In search of fit or authenticity? A product-type consumer decision in celebrity brand extensionsOsorio, María Lucila / Centeno, Edgar / Cambra-Fierro, Jesús / del Castillo, Ernesto et al. | 2022
- 854
-
Does the developed-country brand name still matter? Consumers’ purchase intentions and ethnocentrism and materialism as moderatorsWitek-Hajduk, Marzanna Katarzyna / Grudecka, Anna et al. | 2022
- 870
-
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachmentChieng, Fayrene / Sharma, Piyush / Kingshott, Russel PJ / Roy, Rajat et al. | 2022
- 886
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Influencing and being influenced: effects of individual influence and susceptibility on new product adoptionZhang, Honghong / Gong, Xiushuang et al. | 2022
- 899
-
The missing link in the evolution of product design: a strategy roadmap towards product development successSameti, Ardalan et al. | 2022
- 938
-
Using brands to reconnect with our shared past: brand nostalgia in romantic relationshipsVredeveld, Anna / Kara, Selcan et al. | 2022
- 951
-
Are product design researchers and practitioners on the same page? The way professional product designers view creative designSameti, Ardalan / Koslow, Scott / Mashhady, Arash et al. | 2022
- 971
-
When is sustainability an asset? The interaction effects between the green attributes and product categoryGong, Siyu / Wang, Li / Peverelli, Peter / Suo, Danni et al. | 2022
- 984
-
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capitalThapa, Sajani / Guzmán, Francisco / Paswan, Audhesh K. et al. | 2022