Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formation (English)
- New search for: DelVecchio, Devon
- New search for: Craig, Adam W.
- New search for: DelVecchio, Devon
- New search for: Craig, Adam W.
In:
Journal of Product & Brand Management
;
17
, 4
;
272-279
;
2008
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formation
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Contributors:DelVecchio, Devon ( author ) / Craig, Adam W. ( author )
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Published in:Journal of Product & Brand Management ; 17, 4 ; 272-279
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Publisher:
- New search for: Emerald Group Publishing Limited
-
Publication date:2008-07-18
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Size:8 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 17, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 212
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Event sponsorship as a value creating strategy for brandsPapadimitriou, Dimitra / Apostolopoulou, Artemisia / Dounis, Theofanis et al. | 2008
- 223
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Measuring the brand category through semantic differentiationAbbott, Marcus / Shackleton, John P. / Holland, Ray et al. | 2008
- 235
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Consumer innovativeness and consumer acceptance of brand extensionsHenry Xie, Yu et al. | 2008
- 244
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The implications of platform sharing on brand valueOlson, Erik L. et al. | 2008
- 254
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Brands portfolios and competitive advantage: an empirical studyChailan, Claude et al. | 2008
- 265
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A comparative study of perceptions toward “scratch and save” promotions in Canada and KoreaChoi, Sungchul / Kim, Moontae et al. | 2008
- 272
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Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formationDelVecchio, Devon / Craig, Adam W. et al. | 2008
- 280
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Providing the tools to build brand share of heart: Gydget.comPitta, Dennis et al. | 2008
- 285
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Condoms, cigarettes, and cell phones: does brand advertising increase generic demand?Wolburg, Joyce M. et al. | 2008
- 287
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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty| 2008
- 288
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The Psychology behind Trademark Infringement and Counterfeiting| 2008
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EditorialLeventhal, Richard C. et al. | 2008