Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (English)
- New search for: Hagtvedt, Henrik
- New search for: Hagtvedt, Henrik
- New search for: Brasel, S. Adam
In:
Journal of marketing research
;
53
, 4
; 551-562
;
2016
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ISSN:
- Article (Journal) / Print
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Title:Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
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Contributors:Hagtvedt, Henrik ( author ) / Brasel, S. Adam
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Published in:Journal of marketing research ; 53, 4 ; 551-562
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Publisher:
- New search for: SAGE Publishing
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Place of publication:Thousand Oaks, CA
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Publication date:2016
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 85.40 / 85.00
- Further information on Basic classification
- New search for: 770/1965
- New search for: oek 7932
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Keywords:
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Classification:
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Source:
Table of contents – Volume 53, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 459
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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on AdvertisingSahni, Navdeep S et al. | 2016
- 479
-
When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and ServicesMa, Jingjing et al. | 2016
- 497
-
Competitive Advantage Through EngagementKumar, V et al. | 2016
- 515
-
Marketing’s Impact on Firm Value: Generalizations from a Meta-AnalysisEdeling, Alexander et al. | 2016
- 535
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Expense Neglect in Forecasting Personal FinancesBerman, Jonathan Z et al. | 2016
- 551
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Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color LightnessHagtvedt, Henrik et al. | 2016
- 563
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Thin slice impressions: How advertising evaluation depends on exposure durationPieters, Rik et al. | 2016
- 580
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Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding CostsChakravarty, Anindita et al. | 2016
- 597
-
The Role of (Dis)similarity in (Mis)predicting Others’ PreferencesBarasz, Kate et al. | 2016
- 597
-
The role of predicting others' preferencesBarasz, Kate et al. | 2016
- 608
-
The effects of shared consumption on product life cycles and advertising effectiveness: the case of motion picture marketDelre, Sebastiano A et al. | 2016
- 608
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The effect of shared consumption on product life cycles and advertising effectiveness: the case of the motion picture marketDelre, Sebastiano A et al. | 2016
- 608
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The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture MarketDelre, Sebastiano A. / Broekhuizen, Thijs L. J. / Bijmolt, Tammo H. A. et al. | 2016
- 628
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Understanding the Effects of Plural Marketing Structures on Alliance PerformanceFang, Eric (ER) et al. | 2016