Living brands: consumer responses to animated brand logos (English)
- New search for: Brasel, S. Adam
- New search for: Hagtvedt, Henrik
- New search for: Brasel, S. Adam
- New search for: Hagtvedt, Henrik
In:
Journal of the Academy of Marketing Science
;
44
, 5
; 639-653
;
2015
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Living brands: consumer responses to animated brand logos
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Contributors:Brasel, S. Adam ( author ) / Hagtvedt, Henrik ( author )
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Published in:Journal of the Academy of Marketing Science ; 44, 5 ; 639-653
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Publisher:
- New search for: Springer US
- New search for: Springer Netherlands
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Place of publication:Dordrecht
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Publication date:2015
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
- New search for: 85.40
- Further information on Basic classification
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Keywords:
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Classification:
BKL: 85.40 Marketing -
Source:
Table of contents – Volume 44, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 557
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Is “strategy” a dirty word?Houston, Mark B. et al. | 2016
- 562
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Celebrating marketing’s dirty wordMoorman, Christine et al. | 2016
- 565
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Rigor versus method imperialismMcAlister, Leigh et al. | 2016
- 568
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Procrastinators’ online experience and purchase behaviorZanjani, Shabnam H. A. / Milne, George R. / Miller, Elizabeth G. et al. | 2015
- 586
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A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?Heinberg, Martin / Ozkaya, H. Erkan / Taube, Markus et al. | 2015
- 608
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When will price increases associated with company donations to charity be perceived as fair?Koschate-Fischer, Nicole / Huber (née Stefan), Isabel V. / Hoyer, Wayne D. et al. | 2015
- 627
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Disfluent vs. fluent price offers: paradoxical role of processing disfluencyMotyka, Scott / Suri, Rajneesh / Grewal, Dhruv / Kohli, Chiranjeev et al. | 2015
- 639
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Living brands: consumer responses to animated brand logosBrasel, S. Adam / Hagtvedt, Henrik et al. | 2015