Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey (English)
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- New search for: Kranzbühler, Anne-Madeleine
- New search for: Kleijnen, Mirella H. P.
- New search for: Verlegh, Peeter W. J.
- New search for: Kranzbühler, Anne-Madeleine
- New search for: Kleijnen, Mirella H. P.
- New search for: Verlegh, Peeter W. J.
In:
Journal of the Academy of Marketing Science
;
47
, 2
; 308-327
;
2018
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
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Contributors:Kranzbühler, Anne-Madeleine ( author ) / Kleijnen, Mirella H. P. ( author ) / Verlegh, Peeter W. J. ( author )
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Published in:Journal of the Academy of Marketing Science ; 47, 2 ; 308-327
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Publisher:
- New search for: Springer US
- New search for: Springer Netherlands
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Place of publication:Dordrecht
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Publication date:2018
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ISSN:
-
ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
- New search for: 85.40
- Further information on Basic classification
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Keywords:
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Classification:
BKL: 85.40 Marketing -
Source:
Table of contents – Volume 47, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 187
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Consumer journeys: developing consumer-based strategyHamilton, Rebecca / Price, Linda L. et al. | 2019
- 192
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Chronic illness medication compliance: a liminal and contextual consumer journeyNakata, Cheryl / Izberk-Bilgin, Elif / Sharp, Lisa / Spanjol, Jelena / Cui, Anna Shaojie / Crawford, Stephanie Y. / Xiao, Yazhen et al. | 2018
- 216
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Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objectsNovak, Thomas P. / Hoffman, Donna L. et al. | 2018
- 238
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The consumer production journey: marketing to consumers as co-producers in the sharing economyDellaert, Benedict G. C. et al. | 2018
- 255
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The marketing of love: how attachment styles affect romantic consumption journeysMende, Martin / Scott, Maura L. / Garvey, Aaron M. / Bolton, Lisa E. et al. | 2018
- 274
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in AmericaVredeveld, Anna J. / Coulter, Robin A. et al. | 2018
- 291
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Focusing on others before you shop: exposure to Facebook promotes conventional product configurationsHildebrand, Christian / Schlager, Tobias et al. | 2018
- 308
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Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journeyKranzbühler, Anne-Madeleine / Kleijnen, Mirella H. P. / Verlegh, Peeter W. J. et al. | 2018
- 328
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Consideration of ethical attributes along the consumer decision-making journeySchamp, Christina / Heitmann, Mark / Katzenstein, Robin et al. | 2019
- 349
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Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysisHanson, Sara / Jiang, Lan / Dahl, Darren et al. | 2018