Hits and misses: Herd behavior and online product popularity (English)
National licence
- New search for: Hanson, Ward A.
- New search for: Putler, Daniel S.
- New search for: Hanson, Ward A.
- New search for: Putler, Daniel S.
In:
Marketing Letters
;
7
, 4
;
297-305
;
1996
- Article (Journal) / Electronic Resource
-
Title:Hits and misses: Herd behavior and online product popularity
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Contributors:Hanson, Ward A. ( author ) / Putler, Daniel S. ( author )
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Published in:Marketing Letters ; 7, 4 ; 297-305
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Publisher:
- New search for: Kluwer Academic Publishers
-
Place of publication:Dordrecht
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Publication date:1996-10-01
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Size:9 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 7, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 297
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Hits and misses: Herd behavior and online product popularityHanson, Ward A. / Putler, Daniel S. et al. | 1996
- 307
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Controlling product returns in direct marketingHess, James D. / Chu, Wujin / Gerstner, Eitan et al. | 1996
- 319
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Investigating the effects of a line extension or new brand introduction on market structureChintagunta, Pradeep K. et al. | 1996
- 329
-
Estimating choice models in data-sparse environments: Taking advantage of perceived similarityHulland, John / Vandenbosch, Mark et al. | 1996
- 341
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Market success as a criterion for assessing player contributions in sports businesses via a regression-based approach using adjusted performance measures and quasi-dummy variablesHolbrook, Morris B. et al. | 1996
- 355
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Technology adoption: Amplifying versus simplifying innovationsHardie, Bruce G. S. / Robertson, Thomas S. / Ross, William T. Jr. et al. | 1996
- 371
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Impact of the level of aggregation on response accuracy in surveys of behavioral frequencyHu, Michael Y. / Toh, Rex S. / Lee, Eunkyu et al. | 1996