The impact of alternative consumer education strategies on safety knowledge and behavior (English)
National licence
- New search for: Reid, Irvin D.
- New search for: Preusser, David F.
- New search for: Reid, Irvin D.
- New search for: Preusser, David F.
In:
Journal of the Academy of Marketing Science
;
11
, 4
;
382-403
;
1983
- Article (Journal) / Electronic Resource
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Title:The impact of alternative consumer education strategies on safety knowledge and behavior
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Contributors:Reid, Irvin D. ( author ) / Preusser, David F. ( author )
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Published in:Journal of the Academy of Marketing Science ; 11, 4 ; 382-403
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Publisher:
- New search for: Springer-Verlag
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Place of publication:New York
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Publication date:1983-09-01
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Size:22 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 11, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 358
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The influences of inherent risk and information acquisition on consumer risk reduction strategiesLantos, Geoffrey P. et al. | 1983
- 382
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The impact of alternative consumer education strategies on safety knowledge and behaviorReid, Irvin D. / Preusser, David F. et al. | 1983
- 404
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Strategic market planning in the commercial airline industryZallocco, Ronald L. / Scotton, Donald W. / Jeresko, David A. et al. | 1983
- 417
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Methodological problems in the comparative analysis of international marketing systemsWinter, Lothar G. / Prohaska, Charles R. et al. | 1983
- 433
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Applying marketing strategy to private source grantsmanshipStephens, Keith T. / Leonard, Myron J. / Manock, John J. et al. | 1983
- 438
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Student surrogates in consumer researchBeltramini, Richard F. et al. | 1983
- 444
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Advertising and male nudity: An experimental investigationReidenbach, R. Eric / McCleary, Ken W. et al. | 1983
- 455
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Addressing procedures as a mail survey response inducement techniqueNeider, Linda L. / Sugrue, Paul K. et al. | 1983