Customer Engagement Value (English)
- New search for: Kumar, V.
- New search for: Kumar, V.
In:
Valuing Customer Engagement
: Strategies to Measure and Maximize Profitability
;
Chapter: 3
;
37-59
;
2024
- Article/Chapter (Book) / Electronic Resource
-
Title:Customer Engagement Value
-
Additional title:Palgrave Executive Essentials
-
Contributors:Kumar, V. ( author )
-
Published in:Valuing Customer Engagement : Strategies to Measure and Maximize Profitability ; Chapter: 3 ; 37-59Palgrave Executive Essentials ; 37-59
-
Publisher:
- New search for: Springer Nature Switzerland
-
Place of publication:Cham
-
Publication date:2024-02-15
-
Size:23 pages
-
ISBN:
-
ISSN:
-
DOI:
-
Type of media:Article/Chapter (Book)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
-
Overview of Customer EngagementKumar, V. et al. | 2024
- 2
-
Customer Valuation TheoryKumar, V. et al. | 2024
- 3
-
Customer Engagement ValueKumar, V. et al. | 2024
- 4
-
Brand: “What Do You Think of Me?”Kumar, V. et al. | 2024
- 5
-
How Much Are Your Customers Worth?Kumar, V. et al. | 2024
- 6
-
When Brand Value Meets Customer ValueKumar, V. et al. | 2024
- 7
-
What’s the Word Out There?Kumar, V. et al. | 2024
- 8
-
Hey, Have You Heard About This?Kumar, V. et al. | 2024
- 9
-
We Need Your Help!Kumar, V. et al. | 2024
- 10
-
Engaging with Customers in a Multi-dimensional WorldKumar, V. et al. | 2024