A Study of the Relationships between Hospital Advertising Practices and Hospital Characteristics (English)
- New search for: Bell, Jack A.
- New search for: Frontczak, Nancy T.
- New search for: Vitaska, Charles R.
- New search for: Bell, Jack A.
- New search for: Frontczak, Nancy T.
- New search for: Vitaska, Charles R.
In:
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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310-314
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2014
- Article/Chapter (Book) / Electronic Resource
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Title:A Study of the Relationships between Hospital Advertising Practices and Hospital Characteristics
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Contributors:
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Published in:
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Publisher:
- New search for: Springer International Publishing
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Place of publication:Cham
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Publication date:2014-11-06
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Size:5 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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A Model of the Relationship Between the Environment, Strategy, and PerformanceCronin, J. Joseph Jr. / Stanwick, Peter / Taylor, Steven A. et al. | 2014
- 6
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External and Internal Environmental Determinants of Perceived UncertaintyMerritt, Nancy J. / Redmond, William H. / Heffernan, John et al. | 2014
- 11
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The Relationship of Channel Structure, Climate and Power to Exchange: Pennington RevisitedPelton, Lou E. / Strutton, H. David / Tudor, R. Keith et al. | 2014
- 16
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Exploring the Characteristics of a Salesperson Social SchemaBabin, Barry J. / Boles, James S. et al. | 2014
- 21
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Antecedents of Involvement and Perceived Purchase Risk: Better Understanding the Consumer Involvement ProfileCeluch, Kevin G. / Longfellow, Timothy A. / Slama, Mark E. et al. | 2014
- 27
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Restructuring: A Process for Constructing Representations for ChoiceCoupey, Eloise et al. | 2014
- 33
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The Impact of Individual Differences on the Use of Risk Reduction Strategies in Organizational PurchasingHall, Mark C. / Rao, C. P. / Elliott, Kevin M. et al. | 2014
- 38
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Initial Impressions in the Organizational Buyer-Seller DyadHenthorne, Tony L. / LaTour, Michael S. / Williams, Alvin J. et al. | 2014
- 43
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Revisiting the Family Life Cycle: Modifications and ImplicationsLofland, Laurie / Razzouk, Nabil Y. et al. | 2014
- 48
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Problem Recognition: the Synergy of a Multi-Method ApproachMicken, Kathleen S. et al. | 2014
- 53
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An Alternative Approach to Celebrity Spokesperson SelectionMisra, Shekhar et al. | 2014
- 57
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The Relationship between Organizational Structure and Power in the Buying CenterNaumann, Earl / Jackson, Donald W. Jr. / Tax, Stephen S. et al. | 2014
- 61
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Compulsive Consumers and Elements of Perceived PricePhillips, Melodie R. / O’Hara, Bradley S. et al. | 2014
- 65
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Marketing Implications of Business to Business Buying: A Model of the Information Flow of the Purchasing Decision ProcessQuigley, Charles J. Jr. / Bingham, Frank G. Jr. / Patterson, Michael et al. | 2014
- 71
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Beyond the Family Life Cycle: An Inventory of Variables for Defining the Family as a Consumption UnitRoberts, Scott D. / Voli, Patricia K. / Johnson, KerenAmi et al. | 2014
- 76
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Impulse Buying: A New FrameworkShapiro, Jon M. et al. | 2014
- 81
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Senior Consumers and Technology: New Directions for ResearchShowers, Linda S. / Showers, Vince E. / Singley, Rodger B. et al. | 2014
- 87
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Moderating Influences on the Relationship between Job Outcomes and Boundary Role AmbiguitySingh, Jagdip et al. | 2014
- 90
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Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory StudySlama, Mark / Nataraajan, Rajan / Williams, Terrell G. et al. | 2014
- 94
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Attribute Importance in Determining Industrial Buyer SatisfactionSmith, William C. / Dawson, Lyndon E. Jr. / Brown, Gene et al. | 2014
- 100
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Toward an Attribution Model of Brand LoyaltyVashi, Vidyut / Sirgy, M. Joseph et al. | 2014
- 105
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Towards Furthering the Explanation of Relative Influence in Husband-Wife Decision Making: A Qualitative ApproachWebster, Cynthia et al. | 2014
- 110
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Globalization of Credit Card Usage: The Case of a Developing EconomyBarker, A. Tansu / Şekerkaya, Ahmet et al. | 2014
- 115
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Offset Trading in the US Aircraft Industry: How Much Is Too Much?Brennan, David J. / Amine, Lyn S. et al. | 2014
- 121
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Euromarketing: Facts and FictionDalgic, Tevfik et al. | 2014
- 126
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U.S. Trade Protection in the 1990s: Strategic Implications for the Automotive, Electronics, and Textile IndustriesDelener, Nejdet / Scheuing, Eberhard E. et al. | 2014
- 131
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Marketing Strategy in an Integrated Europe: Some Research PropositionsEshghi, Abdolreza / John, Joby / Nederpelt, Charlie et al. | 2014
- 136
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A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in AdvertisingFord, John B. / LaTour, Michael S. / Honeycutt, Earl D. Jr. / Joseph, Mathew et al. | 2014
- 141
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Portrayal of Women in Japanese AdvertisementsGandhi, Nimish / Bodkin, Charles D. et al. | 2014
- 145
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Strategic Business Alliances: Canadian Motives and Objectives in Asia PacificHung, C. L. et al. | 2014
- 150
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Europe 1992: the Impact of Unification of the Automobile IndustryKatin, William M. / Razzouk, Nabil Y. et al. | 2014
- 155
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Hong Kong Consumers’ Perception of Domestic Versus Foreign BanksKaynak, Erdener / Kucukemiroglu, Orsay et al. | 2014
- 160
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The Influence of Multi-Level Cultures of Intercultural Negotiation: National, Business, and Organizational Cultures of the U.S. and JapanLee, Keun S. et al. | 2014
- 165
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Exploring a Proposed Time Use/Commitment Classification Model: a Taxonomy and Methodology Extension to the Far EastLindquist, Jay D. / Lane, Paul M. et al. | 2014
- 170
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Privatization in Developing Countries and the Marketing ImperativeLuqmani, Mushtaq / Quraeshi, Zahir A. et al. | 2014
- 176
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A Cross National Study of Advertising’s Effect on the Savings RateMiller, Christopher M. / Jones, Jesse H. et al. | 2014
- 181
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International Product Life Cycle: Introduction to Rapid Succession TheorySamli, A. Coskun / Fields, Ernie / McHale, Tom et al. | 2014
- 185
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International Segmentation Options: Getting Away from Conventional WisdomSamli, A. Coskun / Hassan, Salah et al. | 2014
- 189
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Consumer Preferences as Barriers to Standardising Marketing Programmes in the Single European Market: the Role of Country-Of-Origin and Ecological Product AttributesSchlegelmilch, B. B. / Diamantopoulos, A. / Du Preez, J. P. et al. | 2014
- 195
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Sales Adaptation in Japan; an Expansion of the Contingency ModelSchuster, Camille P. / Bodkin, Charles D. et al. | 2014
- 200
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A Comparative Analysis Of U.S. Vs European Productivity Trends and their Implications for U.S. Global CompetitivenessSeshadri, Srivatsa / Rao, C. P. et al. | 2014
- 205
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Southeast Asian Perceptions of U.S. and Japanese Imports: a Cross-National Comparison of Country-Of-Origin EffectsStrutton, David / Pelton, Lou E. / Tudor, R. Keith et al. | 2014
- 210
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A Look at Recent Ec Tv Advertising RegulationsVincze, Julian W. / McNeill, Jane S. et al. | 2014
- 215
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EC 1992 Initiatives and Advertising Industry ChangesVincze, Julian W. / McNeill, Jane S. et al. | 2014
- 220
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Educating Teachers to Integrate Computers into the K-12 Classroom: a Marketing Education PerspectiveAndrus, David M. / Ryan, Katherine C. et al. | 2014
- 225
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The Effects of Cues and Information on Student Performance and RetentionChawla, Sudhir K. / Khan, Zafar U. / Smith, Mary F. et al. | 2014
- 228
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Targeting Minority Groups: Assessing Students’ Needs in Selecting a UniversityCoccari, Ronald L. / Javalgi, Rajshekhar G. / Cutler, Bob D. et al. | 2014
- 233
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Student Perceptions and Classroom Behavior: Evaluations of Classroom Experience, Perceptions of Standard Evaluations, and Exhibited BehaviorsEricksen, Mary K. / Arnoldi, Ed / Black, Rich / DeFacis, Gordon / Jones, David / Locklear, Andrew / Miller, Amy et al. | 2014
- 238
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An Investigation of Educational Needs for Marketing Research ProfessionalsGiacobbe, Ralph W. / Segal, Madhav N. et al. | 2014
- 241
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Teaching Marketing Courses in China’S M.B.A. ProgramMitchell, Lionel A. et al. | 2014
- 246
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An Experiential Approach to Bring Reality to Introductory Merchandising StudentsSeitz, Victoria A. et al. | 2014
- 250
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Marketing the Introductory Marketing Course: an Analysis of Changes in the "Buyers’" PerceptionsTotten, Jeffrey W. / Cross, Joann Noe et al. | 2014
- 255
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The Multilinguistic Abilities of U.S. Marketing MajorsTurley, L. W. / Miller, J. Mark et al. | 2014
- 260
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A Legal View of Excessive Product ConsumptionBoedecker, Karl A. / Morgan, Fred W. / Stoltman, Jeffrey J. et al. | 2014
- 265
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The Commercial Piracy of Intellectual PropertyKyj, Myroslaw J. / Reilly, Bernard J. / Tereniak, John et al. | 2014
- 269
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The Foreign Corrupt Practices Act Revisited: Laws to Improve Global Marketing PracticePitman, Glenn A. / Sanford, James P. / Schlicker, Deborah A. et al. | 2014
- 273
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Product Line Price Optimization With Conjoint AnalysisGreen, Paul E. / Krieger, Abba M. et al. | 2014
- 278
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Purchase Motivation as a Function of Self-Congruity and Functional Congruity: a Structural-Causal AnalysisJohar, J. S. / Sirgy, M. Joseph et al. | 2014
- 284
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The Effect of Perceived Fit on Consumer Expectations of Brand Extension SuccessMatulich, Erika / Martin, Gregory S. et al. | 2014
- 290
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Developing and Measuring the Concept of Warranty PremiumMenezes, Melvyn A. J. et al. | 2014
- 296
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Packaging and the Environment: a Discussion of the IssuesNeace, M. B. et al. | 2014
- 301
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Product Bundling: a Normative Model Based on an Orientation PerspectivePaun, Dorothy et al. | 2014
- 306
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An Exploratory Investigation of Perceptions of Odd and Even PricingQuigley, Charles J. Jr. / Notarantonio, Elaine M. et al. | 2014
- 310
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A Study of the Relationships between Hospital Advertising Practices and Hospital CharacteristicsBell, Jack A. / Frontczak, Nancy T. / Vitaska, Charles R. et al. | 2014
- 315
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Industrial Versus Consumer Sales PromotionCooke, Ernest F. / Marion, Frank M. et al. | 2014
- 320
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Visual Components of Print Advertising: the U.S. and KoreaCutler, Bob D. / Javalgi, Rajshekhar G. / Lee, Dongdae et al. | 2014
- 325
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The Job Involvement/Organizational Commitment Interaction Effect on Salespersons’ TurnoverHafer, John / Downey, Ronald / Zeigler, Nancy et al. | 2014
- 330
-
Perceived Corporate Ethicalness and Salesforce Turnover: a New Rationale for More Ethical Corporate BehaviorHerndon, Neil C. Jr. et al. | 2014
- 336
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Gatekeeper Perceptions: Implications for Improving Sales Ethics and ProfessionalismIngram, Thomas N. / Schwepker, Charles H. Jr. / Hartline, Michael D. et al. | 2014
- 342
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Exploring the use of Incentives in Fundraising by Not-For-Profit OrganizationsKrentler, Kathleen A. / Rochford, Linda et al. | 2014
- 345
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Organizational Culture and Sales ManagementLee, Keun S. et al. | 2014
- 351
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A Comparison of Coupon Usage Behavior Between Afro-, Caucasian- and Chinese-AmericansLee, Monle / Tat, Peter K. / Liebman, Margaret M. / Lenyo, Adrianne M. et al. | 2014
- 356
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Antecedents of Ethical Decision Making in Sales OrganizationsThome, Debbie M. / Ferrell, O. C. et al. | 2014
- 361
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An Examination of the Effects of Behavioral Variables and Employee Characteristics on the Salesperson’s Propensity to QuitWren, Brent M. / Grant, E. Stephen / Paul, Ken et al. | 2014
- 367
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Normative Criteria for the Development and Appraisal of Marketing TheoryMisra, Shekhar et al. | 2014
- 372
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Understanding the Recycler: an Emerging Arena for Marketing StrategyPaksoy, Christie H. / Robbins, Stephanie S. et al. | 2014
- 377
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Differentiation in Business and EconomicsRedmond, William H. et al. | 2014
- 383
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Testing the Reliability and Validity of Belk’S and Richins’ Materialism ScalesCole, Dennis / Wright, Newell D. / Sirgy, M. Joseph / Kosenko, Rustan / Rahtz, Don / Meadow, H. Lee et al. | 2014
- 388
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An Indirect Deterministic Causal Sales Forecasting Model: Accuracy, Information, Conditional Efficiency, and EffectivenessHebein, Fred et al. | 2014
- 394
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Phenomenological Research: Procedures and AnalysisHelgeson, James G. / Mager, John et al. | 2014
- 399
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Unobtrusive Measures of Income: Alternative Bases for SegmentationHite, Cynthia Fraser / Hite, Robert E. et al. | 2014
- 402
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Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/IntentionSirgy, M. Joseph / Johar, J. S. / Claiborne, C. B. et al. | 2014
- 407
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Multiple Comparison and Cross-Validation in Evaluating Structural Equation ModelsYi, Youjae / Nassen, Kent et al. | 2014
- 412
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The Impact of Retailer Use of Point-Of-Purchase Advertising on Sales of Instant-Game Lottery TicketsCowles, Deborah / Carson, Trace et al. | 2014
- 417
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The Application of the Analytic Hierarchy Process in Sales Personnel RecruitmentDuben, Anthony J. / Ricks, James et al. | 2014
- 422
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The Influence of the Firm’S Internal Environment on the Job Commitment and Satisfaction of Employees in New Product DevelopmentKanwar, Rajesh / Vanier, Dinoo et al. | 2014
- 427
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The Quick Response Impact in Canadian Retailing: a Comparison Across Several Store FormatsLarson, Paul D. / Kulchitsky, Jack D. et al. | 2014
- 432
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Just-In-Time (Jit) RetailingReddy, Allan C. / Rao, C. P. / Vyas, Niren et al. | 2014
- 436
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Customer Adaptations and Retailing: a Replication StudySeshadri, Srivatsa / Jensen, Thomas D. et al. | 2014
- 441
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Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research PropositionsBharadwaj, Sundar G. / Fahy, John / Varadarajan, P. Rajan et al. | 2014
- 444
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An Experimental Investigation of the Effect of Perceived Service Quality on Consumer Satisfaction with Service EncountersDubé, Laurette et al. | 2014
- 449
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Service Break-Downs a Study of Critical Incidents in an AirlineEdvardsson, Bo et al. | 2014
- 454
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The New Service Development Process: An AssessmentFugate, Douglas L. / Turley, L. W. et al. | 2014
- 460
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Information Processing of Services: Implications for New Services and Relationship MarketingKeaveney, Susan M. et al. | 2014
- 465
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Indicators of Charitable Contribution: Finding Profiles of Donors in the CommunityLindquist, Jay D. / Stautamoyer, Gail L. et al. | 2014
- 470
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Temporal Pattern Recognition DeficiencyHerbig, Paul / Milewicz, John C. / Day, Ken et al. | 2014
- 475
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A Managerial Decision Framework for Vertical IntegrationKelkar, Mayuresh M. / Stassen, Robert E. / Rao, C. P. et al. | 2014
- 480
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Marketing Effectiveness Index (MEI) -Tool for Strategic Marketing PlanningMeidan, A. / Moutinho, L. / Chan, R. S. et al. | 2014
- 486
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Defining Quality: A Contingency PerspectiveMorgan, Neil A. / Piercy, Nigel F. et al. | 2014
- 492
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The Stratlogic Approach to the Analysis of Competitive PositionMoutinho, Luiz / Brownlie, Douglas et al. | 2014
- 498
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The Comstrat Model: Development of an Expert System in Strategic MarketingMoutinho, Luiz / Mr Curry, Bruce / Davies, Fiona et al. | 2014
- 503
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Accuracy in Self-Report Measures of Arousal: Use of a Bogus Verification to Attenuate Sensitivity Bias in Sex-in-Advertising ExperimentationShemwell, Donald et al. | 2014
- 508
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A Parsimonious Version of the Personal Involvement InventoryMittal, Banwari et al. | 2014
- 513
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Explaining Physical Exercise Behavior by Its Cognitive AntecedentsMittal, Banwari / Shank, Matthew D. et al. | 2014