Monopoly Advertising: Dynamic Conditions (English)
- New search for: Schmalensee, Richard
- New search for: Schmalensee, Richard
In:
Mathematical Models in Marketing
2
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175-176
;
1976
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ISSN:
- Article/Chapter (Book) / Electronic Resource
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Title:Monopoly Advertising: Dynamic Conditions
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Contributors:Schmalensee, Richard ( author )
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Published in:Mathematical Models in Marketing , 2 ; 175-176Lecture Notes in Economics and Mathematical Systems ; 132, 2 ; 175-176
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Publisher:
- New search for: Springer Berlin Heidelberg
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Place of publication:Berlin, Heidelberg
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Publication date:1976-01-01
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Size:2 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Brand Preferences and Simple Markov ProcessesMaffei, Richard B. et al. | 1976
- 5
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Customer Behavior as a Markov ProcessHerniter, Jerome D. / Magee, John F. et al. | 1976
- 10
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Brand Choice as a Probability ProcessFrank, Ronald E. et al. | 1976
- 12
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The Dynamics of Brand Loyalty: A Markovian ApproachHarary, Frank / Lipstein, Benjamin et al. | 1976
- 15
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A Mathematical Model for MarketingLongton, Peter A. / Warner, Bernard J. et al. | 1976
- 21
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The Demand for Branded Goods as Estimated from Consumer Panel DataTelser, Lester G. et al. | 1976
- 25
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Consumer Brand Choice--A Learning Process?Kuehn, Alfred A. et al. | 1976
- 27
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Stochastic Process Models of Consumer BehaviorHoward, Ronald A. et al. | 1976
- 30
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A Latent Markov Process Within the IndividualColeman, James S. et al. | 1976
- 32
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The Neglected Use of DataEhrenberg, A. S. C. et al. | 1976
- 33
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A Stochastic Response Model with Application to Brand ChoiceMontgomery, David B. et al. | 1976
- 37
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A Mathematical Model of Consumer BehaviorLipstein, Benjamin et al. | 1976
- 40
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New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing PlansMorrison, Donald G. et al. | 1976
- 42
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Dynamic InferenceHoward, Ronald A. et al. | 1976
- 48
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Progress on a Simplified Model of Stationary Purchasing BehaviourChatfield, C. / Ehrenberg, A. S. C. / Goodhardt, G. J. et al. | 1976
- 53
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The Beta-Binomial Model for Consumer Purchasing BehaviourChatfield, C. / Goodhardt, G. J. et al. | 1976
- 58
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A Stochastic Interpretation of the Heavy HalfMorrison, Donald G. et al. | 1976
- 60
-
A Dual-Effects Model of Brand ChoiceJones, J. Morgan et al. | 1976
- 65
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A Stochastic Model for Adaptive Behavior in a Dynamic SituationJones, J. Morgan et al. | 1976
- 70
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The New-Trier Stochastic Model of Brand ChoiceAaker, David A. et al. | 1976
- 72
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A Composite Heterogeneous Model for Brand Choice BehaviorJones, J. Morgan et al. | 1976
- 76
-
An Entropy Model of Brand Purchase BehaviorHerniter, Jerome D. et al. | 1976
- 82
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A Modified Linear Learning Model of Buyer BehaviorLilien, Gary L. et al. | 1976
- 85
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Analog Experiments with a Model of Consumer Attitude ChangeCarman, James M. / Nicosia, Francesco M. et al. | 1976
- 87
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A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the ObjectFishbein, Martin et al. | 1976
- 89
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A Two-Dimensional Concept of Brand LoyaltyDay, George S. et al. | 1976
- 90
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The Relationship of Brand Attitudes and Brand Choice BehaviorDay, George S. et al. | 1976
- 91
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Television Show Preference: Application of a Choice ModelLehmann, Donald R. et al. | 1976
- 92
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An Exponential Discrepancy Model for Attitude EvaluationEinhorn, Hillel J. / Gonedes, Nicholas J. et al. | 1976
- 94
-
The Vector Model of Preferences: An Alternative to the Fishbein ModelAhtola, Olli T. et al. | 1976
- 97
-
The Importance of Halo Effects in Multi-Attribute Attitude ModelsBeckwith, Neil E. / Lehmann, Donald R. et al. | 1976
- 99
-
The Fishbein Extended Model and Consumer BehaviorRyan, Michael J. / Bonfield, E. H. et al. | 1976
- 102
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A Theory of Demand with Variable Consumer PreferencesBasmann, R. L. et al. | 1976
- 106
-
A New Approach to Consumer TheoryLancaster, Kelvin J. et al. | 1976
- 108
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A Geographic Model of an Urban Automobile MarketHlavac, Theodore E. Jr. / Little, John D. C. et al. | 1976
- 111
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Consumer’s Purchase Decision Process: Stochastic ModelsRao, Tanniru et al. | 1976
- 113
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An Empirical Test of the Howard-Sheth Model of Buyer BehaviorFarley, John U. / Ring, L. Winston et al. | 1976
- 115
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A Model of Consumer Behavior in a Single Market with Incomplete InformationBosch-Domenech, Antonio et al. | 1976
- 119
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Mathematical Programming Models for the Determination of Attribute WeightsPekelman, Dov / Sen, Subrata K. et al. | 1976
- 122
-
An Interaction Model of Consumer UtilityGreen, Paul E. / Devita, Michael T. et al. | 1976
- 124
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Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market BehaviorBeckmann, Martin J. / Funke, Ursula H. et al. | 1976
- 129
-
Linear Programming in Media SelectionDay, Ralph L. et al. | 1976
- 130
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Media Selection by Linear ProgrammingBrown, Douglas B. / Warshaw, Martin R. et al. | 1976
- 132
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Media Selection by Decision ProgrammingZangwill, Willard I. et al. | 1976
- 134
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Linear Programming and Space-Time Considerations in Media SelectionStasch, Stanley F. et al. | 1976
- 137
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An Exploration of Linear Programming in Media SelectionBass, Frank M. / Lonsdale, Ronald T. et al. | 1976
- 140
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A Goal Programming Model for Media PlanningCharnes, A. / Cooper, W. W. / DeVoe, J. K. / Learner, D. B. / Reinecke, W. et al. | 1976
- 144
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A Probabilistic Approach to Industrial Media SelectionAaker, David A. et al. | 1976
- 146
-
A Media Planning CalculusLittle, John D. C. / Lodish, Leonard M. et al. | 1976
- 152
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Considering Competition in Media PlanningLodish, Leonard M. et al. | 1976
- 161
-
ADMOD: An Advertising Decision ModelAaker, David A. et al. | 1976
- 163
-
The Determination of Advertising ExpenditureRasmussen, Arne et al. | 1976
- 165
-
Optimal Advertising and Optimal QualityDorfman, Robert / Steiner, Peter O. et al. | 1976
- 167
-
Optimal Advertising Policy Under Dynamic ConditionsNerlove, Marc / Arrow, Kenneth et al. | 1976
- 169
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Diffusion Processes and Optimal Advertising PolicyGould, John P. et al. | 1976
- 175
-
Monopoly Advertising: Dynamic ConditionsSchmalensee, Richard et al. | 1976
- 177
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An Optimum Geographical Distribution of Publicity Expenditure in a Private OrganizationZentler, A. P. / Ryde, Dorothy et al. | 1976
- 182
-
Game-Theory Models in the Allocation of Advertising ExpendituresFriedman, Lawrence et al. | 1976
- 186
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Advertising Without Supply Control: Some Implications of a Study of the Advertising of OrangesNerlove, Marc / Waugh, Frederick V. et al. | 1976
- 188
-
A Model for Budgeting AdvertisingKuehn, Alfred A. et al. | 1976
- 194
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Optimal Advertising AppropriationPalda, Kristian S. et al. | 1976
- 196
-
Advertising Expenditures in Coupled Markets--A Game-Theory ApproachShakun, Melvin F. et al. | 1976
- 198
-
A Simple Model for Determining Advertising AppropriationsSimon, Julian L. et al. | 1976
- 200
-
Theory Versus Practice in Allocating Advertising MoneyMarschner, Donald C. et al. | 1976
- 201
-
A Dynamic Model for Competitive Marketing in Coupled MarketsShakun, Melvin F. et al. | 1976
- 203
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A Model of Adaptive Control of Promotional SpendingLittle, John D. C. et al. | 1976
- 208
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Models and Managers: The Concept of a Decision CalculusLittle, John D. C. et al. | 1976
- 210
-
Optimal Advertising- Expenditure Implications of a Simultaneous-Equation Regression AnalysisParsons, Leonard J. / Bass, Frank M. et al. | 1976
- 213
-
Optimal Advertising ExpenditureSasieni, Maurice W. et al. | 1976
- 217
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Dynamic Correction in Marketing Planning ModelsWeinberg, Charles B. et al. | 1976
- 220
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The Effect of Promotional Effort on SalesMagee, John F. et al. | 1976
- 223
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An Operations-Research Study of Sales Response to AdvertisingVidale, M. L. / Wolfe, H. B. et al. | 1976
- 226
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Optimal Control of the Vidale-Wolfe Advertising ModelSethi, Suresh P. et al. | 1976
- 232
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Advertising and CigarettesTelser, Lester G. et al. | 1976
- 234
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Bayesian Decision Theory in AdvertisingGreen, Paul E. et al. | 1976
- 236
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Differential Equation Approach to MarketingGupta, Shiv K. / Krishnan, K. S. et al. | 1976
- 240
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Consumer Response to PromotionsKuehn, Alfred A. / Rohloff, Albert C. et al. | 1976
- 243
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A Simultaneous Equation Regression Study of Advertising and Sales of CigarettesBass, Frank M. et al. | 1976
- 247
-
The Effect of Advertising on Liquor Brand SalesSimon, Julian L. et al. | 1976
- 250
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Estimating Dynamic Effects of Market Communications ExpendituresMontgomery, David B. / Silk, Alvin J. et al. | 1976
- 253
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Toward a Normative Model of Promotional Decision MakingAaker, David A. et al. | 1976
- 256
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On-Line and Adaptive Optimum Advertising Control by a Diffusion ApproximationTapiero, Charles S. et al. | 1976
- 262
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The Product Life Cycle and Time-Varying Advertising ElasticitiesParsons, Leonard J. et al. | 1976
- 264
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A Study in Promotional CompetitionMills, Harland D. et al. | 1976
- 269
-
Imperfect Markets Through Lack of KnowledgeOzga, S. A. et al. | 1976
- 272
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The Economics of InformationStigler, George J. et al. | 1976
- 276
-
Can Advertising Differentiate the Product?Telser, Lester G. et al. | 1976
- 281
-
Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-PropagandaTopritzhofer, Edgar et al. | 1976
- 285
-
Short-Term Price and Dealing Effects in Selected Market SegmentsMassy, William F. / Frank, Ronald E. et al. | 1976
- 288
-
The Use of Models in Marketing Timing DecisionsHess, Sidney W. et al. | 1976
- 293
-
Determining Optimum Price Promotion QuantitiesGoodman, David A. / Moody, Kavin W. et al. | 1976
- 296
-
A Quasi-Game Theory Approach to PricingRao, Ambar G. / Shakun, Melvin F. et al. | 1976
- 303
-
Adaptive Pricing by a RetailerParsons, Leonard J. / Price, W. Bailey et al. | 1976
- 307
-
Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen GüternKaas, Klaus P. et al. | 1976
- 310
-
A Mathematical Model for Price PromotionKinberg, Yoram / Rao, Ambar G. / Shakun, Melvin F. et al. | 1976
- 312
-
Product Search and EvaluationStillson, Paul / Arnoff, E. Leonard et al. | 1976
- 314
-
Early Prediction of Market Success for New Grocery ProductsFourt, Louis A. / Woodlock, Joseph W. et al. | 1976
- 316
-
A Theory of Market Behavior After InnovationHaines, George H. Jr. et al. | 1976
- 319
-
Dynamics of New Product CampaignsMills, Harlan D. et al. | 1976
- 321
-
Competitive Strategies for New Product Marketing over the Life CycleKotler, Philip et al. | 1976
- 325
-
DEMON Mark II: Extremal Equations Solution and ApproximationCharnes, A. / Cooper, W. W. / DeVoe, J. K. / Learner, D. B. et al. | 1976
- 327
-
SPRINTER Mod III: A Model for the Analysis of New Frequently Purchased Consumer ProductsUrban, Glen L. et al. | 1976
- 335
-
Stochastic Models for Monitoring New-Product IntroductionsMassy, William F. et al. | 1976
- 338
-
New-Product Profit Evaluation ModelsKotler, Philip et al. | 1976
- 340
-
A New Product Analysis and Decision ModelUrban, Glen L. et al. | 1976
- 349
-
The Theory of First Purchase of New ProductsBass, Frank M. / King, Charles W. et al. | 1976
- 351
-
A New Product Growth Model for Consumer DurablesBass, Frank M. et al. | 1976
- 354
-
The Analysis of Uncertainty Resolution in Capital Budgeting for New ProductsHorne, James C. et al. | 1976
- 357
-
Forecasting the Demand for New Convenience ProductsMassy, William F. et al. | 1976
- 363
-
Dynamic Forecasts of New Product Demand Using a Depth of Repeat ModelEskin, Gerald J. et al. | 1976
- 367
-
Advertising and Promotion Effects on Consumer Response to New ProductsNakanishi, Masao et al. | 1976
- 371
-
An Econometric Analysis of Advertising, Retail Availability, and Sales of a New BrandParsons, Leonard J. et al. | 1976
- 374
-
Ansätze für eine ökonomische Analyse des Konsums neuartiger KonsumgüterBeckmann, Martin J. et al. | 1976
- 377
-
PERCEPTOR: A Model for Product PositioningUrban, Glen L. et al. | 1976
- 381
-
A Mathematical Modeling Approach to Product Line DecisionsUrban, Glen L. et al. | 1976
- 384
-
Forecasting Sales by Exponentially Weighted Moving AveragesWinters, Peter R. et al. | 1976
- 387
-
Use of Consumer Panels for Brand-Share PredictionParfitt, J. H. / Collins, B. J. K. et al. | 1976
- 390
-
Zur Problematik von Wendepunkten in Trendfunktionen, dargestellt an einem Modell zur Prognose von MarktanteilenKroebel-Riel, Werner / Roloff, Sighard et al. | 1976
- 393
-
The RAS Method for Two-Dimensional ForecastsLev, Baruch et al. | 1976
- 396
-
Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesPessemier, Edgar / Burger, Philip / Teach, Richard / Tigert, Douglas et al. | 1976
- 397
-
A Model for Scale of OperationsBowman, Edward H. / Stewart, John B. et al. | 1976
- 401
-
A Warehouse-Location ProblemBaumol, William J. / Wolfe, Philip et al. | 1976
- 406
-
A Heuristic Program for Locating WarehousesKuehn, Alfred A. / Hamburger, Michael J. et al. | 1976
- 408
-
Brand Switching and Mathematical Programming in Market ExpansionHartung, Philip H. / Fisher, James L. et al. | 1976
- 412
-
A Market Potential Model and its Application to Planning Regional Shopping CentersVoorhees, Alan M. / Lakshmanan, T. R. et al. | 1976
- 414
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Determining Optimum Distribution Points for Economical Warehousing and TransportationNapolitan, Arthur W. et al. | 1976
- 415
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Market Share, Distance and PotentialBeckmann, Martin J. et al. | 1976
- 421
-
A System Construct for Evaluating Retail Market LocationsWhite, L. A. / Ellis, J. B. et al. | 1976
- 423
-
A Model for Allocating Retail Outlet Building Resources across Market AreasLilien, Gary L. / Rao, Ambar G. et al. | 1976
- 427
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Spatial Allocation of Selling ExpenseNordin, J. A. et al. | 1976
- 429
-
A Study of Sales OperationsBrown, Arthur A. / Hulswit, Frank T. / Kettelle, John D. et al. | 1976
- 431
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On a Linear Programming, Combinatorial Approach to the Travelling-Salesman ProblemDantzig, G. B. / Fulkerson, D. R. / Johnson, S. M. et al. | 1976
- 433
-
An Optimal Plan for Salesmen’s CompensationFarley, John U. et al. | 1976
- 436
-
Surveillance of Multi-Component Systems: A Stochastic Traveling Salesman’s ProblemDerman, Cyrus / Klein, Morton et al. | 1976
- 439
-
Sales Planning and Control Using Absorbing Markov ChainsThompson, William W. Jr. / McNeal, James U. et al. | 1976
- 443
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The Traveling Salesman Problem: A SurveyBellmore, M. / Nemhauser, G. L. et al. | 1976
- 449
-
A Multiple-Product Sales Force Allocation ModelMontgomery, David B. / Silk, Alvin J. / Zaragoza, Carlos E. et al. | 1976
- 452
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CALLPLAN: An Interactive Salesman’s Call Planning SystemLodish, Leonard M. et al. | 1976
- 454
-
Some Correlates of Coffee and Cleanser Brand SharesBanks, Seymour et al. | 1976
- 455
-
Mathematical Model for a Duopolistic MarketKrishnan, K. S. / Gupta, S. K. et al. | 1976
- 460
-
Mathematical Models in MarketingGupta, Shiv K. / Krishnan, K. S. et al. | 1976
- 467
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Determinants of Market ShareWeiss, Doyle L. et al. | 1976
- 469
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A Theory of Market SegmentationClaycamp, Henry J. / Massy, William F. et al. | 1976
- 474
-
Market Measurement and Planning With a Simultaneous-Equation ModelSchultz, Randall L. et al. | 1976
- 477
-
A Computer On-Line Marketing Mix ModelLambin, Jean-Jacques et al. | 1976
- 479
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Solving the “Marketing Mix” Problem Using Geometric ProgrammingBalachandran, V. / Gensch, D. H. et al. | 1976
- 482
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A Market Share TheoremBell, David E. / Keeney, Ralph L. / Little, John D. C. et al. | 1976
- 485
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BRANDAID: A Marketing-Mix Model, Part 1: StructureLittle, John D. C. et al. | 1976
- 493
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Simulation of Market ProcessesBalderston, Frederick E. / Hoggatt, Austin C. et al. | 1976
- 495
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Marketing Analysis Training ExerciseKuehn, Alfred A. / Weiss, Doyle L. et al. | 1976
- 499
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Trade Area Boundaries: Some Issues in Theory and MethodologyBucklin, Louis P. et al. | 1976