Red Bull “Gives You Wings” for better or worse: A double‐edged impact of brand exposure on consumer performance (English)
- New search for: Brasel, S. Adam
- New search for: Gips, James
- New search for: Brasel, S. Adam
- New search for: Gips, James
In:
Journal of Consumer Psychology
;
21
, 1
;
57-64
;
2011
- Article (Journal) / Electronic Resource
-
Title:Red Bull “Gives You Wings” for better or worse: A double‐edged impact of brand exposure on consumer performance
-
Contributors:Brasel, S. Adam ( author ) / Gips, James ( author )
-
Published in:Journal of Consumer Psychology ; 21, 1 ; 57-64
-
Publisher:
-
Publication date:2011-01-01
-
Size:8 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 21, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
-
Nonconscious Consumer PsychologyChartrand, Tanya L. / Fitzsimons, Gavan J. et al. | 2011
- 4
-
The benefits of “sleeping on things”: Unconscious thought leads to automatic weightingBos, Maarten W. / Dijksterhuis, Ap / van Baaren, Rick B. et al. | 2011
- 9
-
Unconscious information processing reduces information overload and increases product satisfactionMessner, Claude / Wänke, Michaela et al. | 2011
- 14
-
A multidimensional association approach to sequential consumer judgmentsSleeth‐Keppler, David / Wheeler, S. Christian et al. | 2011
- 24
-
The mere association effect and brand evaluationsDimofte, Claudiu V. / Yalch, Richard F. et al. | 2011
- 38
-
Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety‐seeking behaviorFishbach, Ayelet / Ratner, Rebecca K. / Zhang, Ying et al. | 2011
- 49
-
Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is coldVeltkamp, Martijn / Custers, Ruud / Aarts, Henk et al. | 2011
- 57
-
Red Bull “Gives You Wings” for better or worse: A double‐edged impact of brand exposure on consumer performanceBrasel, S. Adam / Gips, James et al. | 2011
- 65
-
Children playing branded video games: The impact of interactivity on product placement effectivenessHang, Haiming / Auty, Susan et al. | 2011
- 73
-
More than meets the eye: The influence of implicit and explicit self‐esteem on materialismPark, Ji Kyung / John, Deborah Roedder et al. | 2011
- 88
-
When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery‐based self‐concept activationForehand, Mark R. / Perkins, Andrew / Reed, Americus II et al. | 2011
- 101
-
Nonconscious effects of peculiar beliefs on consumer psychology and choiceKramer, Thomas / Block, Lauren et al. | 2011
- IFC
-
Editorial Board| 2011