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TIB reading rooms collection
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The Role of Hispanicness on Purchase Intentions in Response to English, Spanish, and Spanglish Advertisements
British Library Conference Proceedings | 2014| -
Satisfaction-Based Strategies for Improved Business Performance: A Meta-Analysis of the Empirical Evidence
British Library Conference Proceedings | 2014| -
Who Do You Share That Perimeter Billboard With? Brand Image Transfer in a Sponsorship Alliance
British Library Conference Proceedings | 2014| -
Contextual Drivers of Privacy Perceptions and Behaviors on Chinese Weibo: Implications for Digital Marketing
British Library Conference Proceedings | 2014| -
Developing and Deploying R&D Capability for Product Innovation in Emerging Economies: Antecedents and Strategic Contingencies
British Library Conference Proceedings | 2014| -
Reducing Product Returns in Online Retailing: Do Threat and Normative Appeals Really Work?
British Library Conference Proceedings | 2014| -
Despite Unethical Retail Store Practices, Consumers at the Bottom of the Pyramid Continue to Be Loyal
British Library Conference Proceedings | 2014| -
Myths and Rites of Postmodern Consumption: The Shopping Cidade Jardim Case
British Library Conference Proceedings | 2014| -
Diagnosticity of Social Earned Media vs. Traditional Media: Influence of the Communication Source in Forming Corporate Beliefs
British Library Conference Proceedings | 2014| -
Self-Congruity and the MOA Framework: An Integrated Approach to Understanding Social Cause Community Volunteer Participation
British Library Conference Proceedings | 2014| -
The Negative Effect of Relationship Strength on Cognition and Judgment
British Library Conference Proceedings | 2014| -
Towards a Methodological Standard for the Research of Impulse Purchases
British Library Conference Proceedings | 2014| -
Social Media Performance Measurement: A Process-Oriented Analysis of Direct and Moderating Effects
British Library Conference Proceedings | 2014| -
Entrepreneurial Orientation, Innovation and Firm Performance: Moderating Role of Marketing Capabilities
British Library Conference Proceedings | 2014| -
R&D-Marketing Relational Forms, Knowledge Integration, and New Product Performance
British Library Conference Proceedings | 2014| -
The Imagination of Mangers During New Product Development: Identifying and Preventing Bias
British Library Conference Proceedings | 2014|
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