Year of publication
Type of media
Type of material
Licence
Language
TIB reading rooms collection
1–14 of 14 hits
Sort by:
Sort by:
-
The management of business-to-business advertising : a working guide for small to mid-size companies
TIBKAT | 1986|Keywords: Advertising++Management, Advertising. Management -
Investigating the Advertising Antecedents to and Consequences of Brand Experience
Taylor & Francis Verlag | 2014|Keywords: advertising management -
Examining digital advertising using an affect transfer hypothesis
Emerald Group Publishing | 2018|Keywords: Advertising management -
Werbe-Management in jungen Wachstumsunternehmen
Online Contents | 2009|Keywords: Advertising management -
A brand choice model for TV advertising management using single-source data
Online Contents | 2010|Keywords: Advertising management -
A comparison of Korean and American attitudes towards advertising
National licenceTaylor & Francis Verlag | 1996|Keywords: Advertising Management -
A brand choice model for TV advertising management using single-source data
Springer Verlag | 2010|Keywords: Advertising management -
Responses to anti-adblock filters: theoretical foundations, influential factors, and managerial implications
Free accessDOAJ | 2021|Keywords: advertising management -
A Study of the Relationships between Hospital Advertising Practices and Hospital Characteristics
Springer Verlag | 2014|Keywords: Advertising Management -
An application of the neural network energy function to machine sequencing
Springer Verlag | 2005|Keywords: Advertising management -
Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure
Springer Verlag | 2005|Keywords: Advertising management -
Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness
Springer Verlag | 2011|Keywords: Advertising management -
Werbe-Management in jungen Wachstumsunternehmen
Springer Verlag | 2009|Keywords: Advertising management
- ««
- «
- 1
- »»
Hits per page
Send my search to (beta)
Send your search query (search terms without filters) to other databases, portals and catalogues to find more interesting hits.
Dimensions:
full data search
or
title and abstract search
Dimensions is a database for abstracts and citations that links information on research funding with the resulting publications, studies and patents.
TIB AV portal
In the TIB AV-Portal, audiovisual media from science and teaching can be foundand own scientific videos can be published.
Specialised Information Service for Mobility and Transport Research (FID move)
Open Research Knowledge Graph (ORKG)
The FID move can be used to search for subject-specific literature, research data and other information from mobility and transport research.
The Open Research Knowledge Graph provides structured descriptions of research content and makes it comparable.
Common Union Catalogue (GVK)
Freely accessible part of the collaborative K10plus catalogue with materials relevant for interlibrary loan and direct delivery services.