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How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies
Springer Verlag | 2015| -
Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives
Springer Verlag | 2015| -
The Information Sources of College Students: A Uses and Gratifications Perspective
Springer Verlag | 2015| -
The Role of Marketing and Innovation Management in the Finnish Electrical and Electronics Industry
Springer Verlag | 2015| -
Category Management as a Competitive Marketing Strategy in the Food Industry
Springer Verlag | 2015| -
Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program
Springer Verlag | 2015|
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