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Perspectives: a research-based guide for brand activism
Free accessTaylor & Francis Verlag | 2024| -
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Free accessOnline Contents | 2019| -
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Free accessSpringer Verlag | 2020| -
Brands on Social Media: A Metasynthesis on the Social Media Value Chain
British Library Conference Proceedings | 2020| -
Sharing product harm information: The effects of self-construal and self-relevance
British Library Online Contents | 2018| -
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Free accessOnline Contents | 2018| -
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Free accessSpringer Verlag | 2018| -
When and Why Do Consumers Share Product Harm Information?
British Library Conference Proceedings | 2013| -
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Free accessOnline Contents | 2019| -
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Free accessSpringer Verlag | 2020| -
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic
Free accessTaylor & Francis Verlag | 2021| -
Exploring the Effectiveness of the Label ``NEW'' in Product Packaging and Advertising
British Library Conference Proceedings | 2015| -
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Online Contents | 2020| -
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Springer Verlag | 2020| -
Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Free accessTaylor & Francis Verlag | 2019| -
Generational Status as a Boundary Condition for Minority Targeting Strategies
British Library Conference Proceedings | 2013|
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